PRSA Luncheon – Overcoming Challenges to Tell the F-35 Story Worldwide

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Join the Greater Fort Worth PRSA chapter for its first luncheon of the new year, as we learn about the highly integrated, 24/7 strategic public relations network that supports the world’s most advanced fighter plane, the F-35 Lightning II. Speaker Mike Rein will share how the F-35’s rocky start, marked by development delays and frequent negative media coverage, has turned the corner in the past 12 months and recently celebrated completion of its 100th aircraft. In addition to being a stealthy “fifth generation” fighter, the F-35 is an economic engine that provides 40,000 jobs in Texas and more than 125,000 across the United States. To learn more about the F-35, visit www.F35.com.

Wednesday, January 8 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.

Cost:

  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

About the Speaker:

Michael J. “Mike” Rein
Mike ReinMichael J. “Mike” Rein is the Director, Fighter Group Communications for Lockheed Martin Aeronautics in Fort Worth. He leads a staff of eight and is responsible for all Communications activities associated with Lockheed Martin’s F-35 Joint Strike Fighter Program. Prior to joining Lockheed Martin, Rein was Communications and Customer Relations manager for United Launch Alliance, a Lockheed Martin – Boeing Company joint venture, at Cape Canaveral Air Force Station, Florida. He was responsible for developing and executing all external communications for ULA’s 3,800 person workforce and was the lead communicator for all ULA rocket launches. Before joining ULA, Rein served at NASA’s Kennedy Space Center as Chief, Media Services. He led a 52-person team that included public relations, broadcast television and world wide web operations covering all aspects of KSC programs ranging from Space Shuttle, International Space Station and Expendable Launch Vehicle programs. Mike also served 20 years in the U.S. Air Force in a variety of Communications and leadership positions. He has a Bachelor of Arts degree in Journalism from Southwest Texas State University and two Master’s degrees – one from the Naval War College in National Security and Strategic Studies and one from Golden Gate University in Public Administration.

 

2014 GFW PRSA Slate of Officers Announced

Greater Fort Worth Chapter of PRSA members held their annual election Oct. 9 and voted unanimously for the following 2014 slate of officers (includes unexpired positions):

    • President Richie Escovedo
    • Vice President of Membership / President-Elect Michelle Clark, APR
    • Vice President of Programs Sandra Brodnicki, APR
    • Treasurer Megan Force
    • Treasurer-Elect Lisa Albert
    • Secretary Claire Bloxom

Directors include:

  • Liz Heck
  • Jahnae Stout
  • Joe Stout

Assembly delegates include:

  • Gigi Westerman, APR, Fellow PRSA
  • Holly Ellman

 

 

Notes from Philly

By: Chris Smith, Greater Fort Worth PRSA President
csmithcommunications@gmail.com

PhillyPhoto-IndependenceHallLRSay “cheeeeeeeese.” Click. Another photo taken of friends, colleagues or speakers. Say cheese again, but this time to go along with your traditional Philly cheeseteak. Then think “cheesy” for just a second when you first see those outlandish Mummers costumes.

Fun, photos and food certainly made the trip memorable, but add to that the latest and greatest in professional development and the result was exceptional value from this year’s PRSA 2013 International Conference in Philadelphia.

My own personal experience reflected the conference theme, “One World: Connection. Community. Collaboration.” That is, I truly felt “connected” to my peers through thought-provoking conversations and warmly received by new colleagues and senior-level practitioners freely offering sage advice.

On top of it all, our Chapter shined with Gigi Westerman, APR, being named a new PRSA Fellow, and Julie Wilson, APR, receiving the Lloyd B. Dennis Distinguished Leadership Award. Additionally, Margaret Ritsch, APR, shared her expertise on an Educator’s Academy panel about starting a student agency.

PhillyPhotoLR

Indeed Fort Worth was well represented. Other members attending the conference or pre-conference were Carolyn Bobo, APR, Fellow PRSA, Doug Newsom, APR, Fellow PRSA, and Holly Ellman.

PhillyPhoto-Ladies

Consider attending next year’s conference in Washington, D.C. to build upon your own professional career. There’s simply no equivalent when it comes to professional public relations conferences.

Below are takeaways from my own perspective this year, but to find out what others experienced and thought, do a Twitter search with the #PRSAICON hashtag. There are plenty of blogs and videos already popping up to give you a sense of being there.

  • “Brands are now people and people are now brands.”
  • “Social media risk training is the new sexual harassment training of our era.”
  • “I can work from anywhere with technology.”
  • “Be authentic. Be who you are.”
  • In video communication, you need a mix to get out your message. The media mix is ESPO (earned, shared, paid and owned).
  • “Be resilient in the face of adversity.”
  • “The role of a leader is not to know everything, but how to find the answers for what your team needs at that moment.”
  • In presentations, use the 10.20.30 principle: 10 slides, 20 minutes, 30-point font.
  • Your brand is a combination of “functional and emotional” value.
  • “Public relations is about collaboration, co-creation.”

For she’s a jolly good fellow! Event honoring Gigi Westerman, APR, Fellow PRSA

Gigi-WestermanLRFor she’s a jolly good fellow! Fort Worth’s newest inductee into PRSA’s College of Fellows — Gigi Westerman, APR, Fellow PRSA — will be honored along with the chapter’s five other fellows Monday, Nov. 4, from 5:30 to 7:30 p.m. on the third level of Reata downtown. Cost is $15 per person and includes appetizers and one drink.

Please Note: This date differs from the one originally published.

2013 Professional Development Program: Media Training

CommitteeLRJoin GFW PRSA for its 2013 Professional Development Program as Dr. Joe Trahan, III, APR, Fellow PRSA, de-mystifies the art of media relations. Dr. Trahan will deliver an engaging custom-tailored and extremely interactive media training session during the morning and discuss presentation skills during the GFW PRSA luncheon that afternoon. This is the train the trainers edition to media training, so come ready to pick up the tips for how to make your training that much better!

Wednesday, October 9 • Colonial Country Club
8 a.m. – Registration; 8:30 a.m. to 11:30 a.m. – Morning Session; 11:30 a.m. to 1 p.m. – Luncheon

The morning session covers:
Prep-Know the Media & Reporter: Prepare for the Difference between Live & Edited

  • Practice the 5-Good-Questions-Answers; 5-Bad-Questions-Answers: 5-Ugly-Questions-Answers.
  • Research-Develop-Present your Command Messages/Talking points.
  • Understand how to use non-verbal & hand gestures & proper appearance. How to properly use your voice & eye contact.

The Interview

  • Opening 25-45 second summary lead of Who? What? Where? When? Why? How? Command Message and Shut up!
  • Use The Listen-Pause-Think-Answer Technique.
  • Use the 10-12 second Bridging Response Method of Answer or Acknowledge Command Message-Stop!
  • Closing Statement by repeating your opening statement.

Luncheon: Spicy Presentation Skills
Dr. Trahan will help attendees learn how to prepare and deliver excellent presentations with power and substance by using the Understand-Create-Address and Navigate Spicy Communication Method.

Colonial Country Club is located at 3735 Country Club Circle, Fort Worth, TX 76109. Complimentary valet parking provided!

Click here to register.

Cost:

$65 for the morning session only & $75 for both morning session and luncheon. If attending only the luncheon, the cost is:

  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

Speaker Bio:

Dr. Joseph V. Trahan, III, APR, Fellow PRSA
Dr.Joe-TrahanLRA New Orleans native, Dr. Joseph V. Trahan, III, APR, Fellow PRSA, has over thirty-one years of public relations / affairs experience in governmental, association, and educational and non-profit public relations. Dr. Trahan is retired Lieutenant Colonel, United States Army Reserve (USAR), and a former Commander of the 314th Public Affairs Operations Center located in Birmingham, Alabama. While in the armed forces, Dr. Trahan successfully operated four Joint Information Bureaus and one Joint Information Center from 1991-94. Some of his assignments were: Joint Logistics over the Shore -1992; the Presidential Task Force Andrew-1992; the National Boy Scout Jamboree -1993 and the 50th Anniversary of Operation Overlord (D-Day) – 1994. Since 1998, Dr. Trahan has superbly trained more than 3,500 people yearly in media relations throughout almost all of the United States. England, Norway, France, Belgium, Paraguay, Mexico and the Netherlands. Dr. Trahan graduated from Tulane University with a Bachelor of Arts degree in American Military History. He holds a Master of Arts degree in Public Relations from Ball State University and a Ph.D. in Mass Communication with an emphasis in Public Relations and Advertising from The University of Southern Mississippi. An accredited member of Public Relations Society of America, Dr. Trahan is a former member of the National PRSA Board of Directors and National PRSSA Faculty Advisor. Dr. Trahan is also a Fellow in Public Relations Society of America’s College of Fellows. He’s also a long-term fan of The Super Bowl Champion New Orleans Saints!