2013 Professional Development Program: Media Training

CommitteeLRJoin GFW PRSA for its 2013 Professional Development Program as Dr. Joe Trahan, III, APR, Fellow PRSA, de-mystifies the art of media relations. Dr. Trahan will deliver an engaging custom-tailored and extremely interactive media training session during the morning and discuss presentation skills during the GFW PRSA luncheon that afternoon. This is the train the trainers edition to media training, so come ready to pick up the tips for how to make your training that much better!

Wednesday, October 9 • Colonial Country Club
8 a.m. – Registration; 8:30 a.m. to 11:30 a.m. – Morning Session; 11:30 a.m. to 1 p.m. – Luncheon

The morning session covers:
Prep-Know the Media & Reporter: Prepare for the Difference between Live & Edited

  • Practice the 5-Good-Questions-Answers; 5-Bad-Questions-Answers: 5-Ugly-Questions-Answers.
  • Research-Develop-Present your Command Messages/Talking points.
  • Understand how to use non-verbal & hand gestures & proper appearance. How to properly use your voice & eye contact.

The Interview

  • Opening 25-45 second summary lead of Who? What? Where? When? Why? How? Command Message and Shut up!
  • Use The Listen-Pause-Think-Answer Technique.
  • Use the 10-12 second Bridging Response Method of Answer or Acknowledge Command Message-Stop!
  • Closing Statement by repeating your opening statement.

Luncheon: Spicy Presentation Skills
Dr. Trahan will help attendees learn how to prepare and deliver excellent presentations with power and substance by using the Understand-Create-Address and Navigate Spicy Communication Method.

Colonial Country Club is located at 3735 Country Club Circle, Fort Worth, TX 76109. Complimentary valet parking provided!

Click here to register.

Cost:

$65 for the morning session only & $75 for both morning session and luncheon. If attending only the luncheon, the cost is:

  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

Speaker Bio:

Dr. Joseph V. Trahan, III, APR, Fellow PRSA
Dr.Joe-TrahanLRA New Orleans native, Dr. Joseph V. Trahan, III, APR, Fellow PRSA, has over thirty-one years of public relations / affairs experience in governmental, association, and educational and non-profit public relations. Dr. Trahan is retired Lieutenant Colonel, United States Army Reserve (USAR), and a former Commander of the 314th Public Affairs Operations Center located in Birmingham, Alabama. While in the armed forces, Dr. Trahan successfully operated four Joint Information Bureaus and one Joint Information Center from 1991-94. Some of his assignments were: Joint Logistics over the Shore -1992; the Presidential Task Force Andrew-1992; the National Boy Scout Jamboree -1993 and the 50th Anniversary of Operation Overlord (D-Day) – 1994. Since 1998, Dr. Trahan has superbly trained more than 3,500 people yearly in media relations throughout almost all of the United States. England, Norway, France, Belgium, Paraguay, Mexico and the Netherlands. Dr. Trahan graduated from Tulane University with a Bachelor of Arts degree in American Military History. He holds a Master of Arts degree in Public Relations from Ball State University and a Ph.D. in Mass Communication with an emphasis in Public Relations and Advertising from The University of Southern Mississippi. An accredited member of Public Relations Society of America, Dr. Trahan is a former member of the National PRSA Board of Directors and National PRSSA Faculty Advisor. Dr. Trahan is also a Fellow in Public Relations Society of America’s College of Fellows. He’s also a long-term fan of The Super Bowl Champion New Orleans Saints!

 

Looking for a Publishing Opportunity?

The Journal of Social Media in Society, published through the Texas Social Media Research Institute at Tarleton State University, is seeking book reviews.

Reviews for The Journal of Social Media in Society should include the title of the book, author, publisher, ISSN number, reviewer’s name, a short introduction and overview of the book, a critical analysis of its strengths and weaknesses, and highlights. Reviews also should include commentary on where it fits into the larger literature, practice and industry, and who would best benefit from it (is it appropriate as a textbook, a practitioner’s guide?), as well as an overall recommendation to read or not read.

The maximum word count is 1,000 words, and the editors do not want a complete regurgitation of the work or a chapter-by-chapter replay. Those wishing to write a review can pitch a book idea by emailing Dr. Sarah Maben at maben@tarleton.edu or Dr. Credence Baker at cbaker@tarleton.edu.

Four GFW PRSA members named 40 Under 40

GFWPRSA members Claire Bloxom, Chip Hanna, Brian Murnahan and Ashley Freer were named to the Fort Worth Business Press 40 Under 40 for 2013.

Bloxom is public relations / social media manager at Concussion, LLP; Hanna is interactive account director at BalcomAgency.com; Murnahan is president of Murnahan Public Relations, Inc. and Ashley Freer is an account director at BalcolmAgency.com. The Fort Worth Business Press (FWBP) describes the 2013 class as “40 young people under the age of 40 who are striving to make Fort Worth a better place to live, work or play. The honorees were selected for their professional achievements, involvement and their efforts in making a difference. The 2013 class of 40 Under 40, like the classes before them, not only have an impressive resume, by they also have a volunteer list just as long.”

Click here to read more about the FWBP 40 Under 40.

40Under401
Left to Right: Claire Bloxom, Chip Hanna, Brian Murnahan & Ashley Freer

Philanthropy in Action Conference

The Greater Fort Worth Chapter of PRSA has signed on as an Association Partner for the 33rd Annual DFW Philanthropy in Action Conference, hosted by the Greater Dallas and Fort Worth Metro Chapters of the Association of Fundraising Professionals. Beth Lamb, along with other board members, will represent PRSA June 7 at the Irving Convention Center.

This partnership provides an opportunity to introduce the services of public relations professionals to hundreds of non-profit leaders in the Metroplex.

GFW PRSA Introduces LAMP: Local Accreditation Mentorship Program

APRLogo-LRThe Greater Fort Worth Chapter of PRSA is committed to helping APR candidates achieve their goal of accreditation. That’s why the chapter’s Accreditation Committee has created the new Local APR Mentorship Program, or LAMP.

The purpose of LAMP is to shine a light on the benefits on obtaining the Accredited in Public Relations designation. At the same time, the chapter will be positioned to offer mentorship and guidance to those who are interested in obtaining their APR.

Accreditation Committee co-chairs Sandra Brodnicki, APR, and Linda Jacobson, APR, will roll out the program throughout the coming year to culminate in the official 50th anniversary in 2014 of the profession’s only national post-graduate certification program.

With the help of PRSA members Chip Hanna, Margaret Ritsch, APR, Richie Escovedo, Chris Bryan, Bill Lawrence, APR, Fellow PRSA, and Andra Bennett-House, APR, the pair introduced the program during the chapter’s April 10 luncheon. Andra Bennett-House, APR, brought down the house with “I Want You After My Name,” which was performed to the tune of “I’ve Got You Under My Skin.” (See video below.)

In addition, the team presented its case via a Saturday Night Live-inspired presentation, the Accreditation News Network (ANN), at Colonial Country Club in Fort Worth. Special thanks goes out to Roxo Student LyTer Green, a senior at Texas Christian University, who provided much-need b-roll that answered the question, “What is an APR?”

If you are a prospective APR candidate and would like more information, visit http://fortworthprsa.dividesignpros.com/accreditation or contact Sandra at 817-572-1556 or Sandra@brodnickipr.com or Linda at 817-228-1862 or Ljacobson@ctcinc.com.