HOLLAND Collective Takes Best Of Show At PRSA Worthy Awards

FORT WORTH — In a tight competition amongst 23 Worthy award winners for strategic Public Relations programs and tactics, boutique agency HOLLAND collective took home the Best of Show honor for its Fort Worth Food + Wine Festival: A Campaign of Integrated Success at the Greater Fort Worth Chapter of PRSA Worthy Awards competition.

More than 130 PRSA members and guests celebrated successes at the Fort Worth Zoo for their 10th Worthy Awards gala November 3.

“For a decade, the Worthy Awards have showcased the most strategic, creative and successful campaigns achieved for both local and global clients by world-class PR professionals who call Fort Worth home,” said Jessamy Brown, APR, president of the Fort Worth Chapter.

In addition to the competition, two community members were honored for their contributions to Fort Worth: Dr. Opal Lee, longtime activist and grandmother of Juneteenth, received the Communicator of the Year Award, and Matt Zavadsky, Chief Transformation Officer for Medstar Mobile Health, received the Douglas Ann Newsom PR Professional of the Year Award.

The Worthy Awards competition received a total of 63 entries in multiple categories ranging from websites and editorials to crisis communications and reputation management. Awards of Achievement, Excellence and the top-rated Worthys are bestowed based on a weighted point system assessing research, measurable objectives, execution and evaluation of results.

Judges were members of the Hoosier, Indiana Chapter of PRSA. Worthy Awards committee co-chairs were GFW Chapter board members Kim Brown, APR and Abigail Hoover, co-founders of Story and Strategy PR.

A complete list of Worthy award winners is on the GFW PRSA website here. A photo gallery is also here.

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About Greater Fort Worth Chapter of the Public Relations Society of America

The Greater Fort Worth Chapter of PRSA is a non-profit organization dedicated to enhancing the profession of public relations by promoting the professionalism of its members, as well as the public perception of the value of our contribution to the betterment of the community.

The Public Relations Society of America, based in New York City, is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the U.S., Argentina, Colombia, Peru and Puerto Rico.

PRSA ICON 2022

Dallas-Fort Worth Chapters Shine at PRSA ICON 2022

By Andra Bennett House, APR, PRSA ICON Local Host Committee Co-Chair 

We did it! The Dallas and Fort Worth Chapters knocked the hospitality at Public Relations Society of America (PRSA)’s ICON 2022 out of the ice park at the Gaylord!

More than 1,000 PR pros, speakers, exhibitors and sponsors gathered at the Gaylord Texan Hotel in Grapevine to learn and grow Nov. 12-15, and they got an extra helping of Texas hospitality on the side. And guess who brought the most money and peeps to the party? GFW PRSA! We had 54 registrants, more than any other chapter in the U.S. Dallas was second with 51 registrants.

I want to begin by thanking those who answered the call last year to be on the DFW Host Committee, co-chaired by Thomas Bennett, III and myself: Cambria Jones; Andrea Huguely; Christy Jones; Michelle Sing; Blake Lewis, APR, Fellow PRSA; Kim Brown, APR; and Maricar Estrella Hastings. We met virtually on a monthly basis to brainstorm potential sponsors, plan the welcome reception and hospitality booth activities, and promote the conference. Most worked the hospitality booth at some points during the conference as well.

We served up a spicy hot welcome at our Hospitality booth with dozens of jars of salsa donated by Mrs. Renfro’s, client of Balcom Agency. Those were gone by the end of Day 1! We also provided raffle items with a gift basket from Visit Frisco, Starbucks gift cards, 12 tickets to Dallas Wings 2023 home games, and pins and maps from Grapevine CVB, Visit Fort Worth and Visit Dallas.

Thanks to all the hospitality booth volunteers from the Dallas and Greater Fort Worth Chapters:

Alyssa Christian
Ashley Freer
Richie Escovedo, APR
Susan Schoolfield, APR
Lesley Dupre
Carol Murray, APR
Glenda Holcomb Moreno
Isabelle Scott
John Ponzio
Joy Donovan Brandon
Kathleen Sams
Lesley Mason
Linda Goelzer
Malinda Miller
Michelle Sing
Paula Cobler
Prescotte Stokes III
Taylor Bartley
Terry Allen
Tiara Tucker
Krista Roberts

And did you know Fort Worth brought the Hypnotoad to ICON when TCU PRSSA — out of all the PRSSA Chapters in Texas — stepped up to host PRSSA students at ICON? What an exciting and unique learning experience for all students involved in coordinating this major event. Thank you, Dr. Amiso George, APR, Fellow PRSA for leading that effort.

Finally, if you haven’t seen the photos from the welcome reception, go here to see PR People. Having. Fun. The dance floor was not large enough for all the folks wanting to learn line dancing! And Prowler the mascot from Panther City Lacrosse has surprisingly deft footwork, er, paw work.

Next time you see Ken Ross, APR from Lockheed Martin Aerospace, be sure to thank him for LM’s generous donation to fund the Welcome Reception entertainment and decorations, as well as Balcom’ssupport.

PRSA National staff and board members are all still singing the praises of our chapters and are glad they chose to return to North Texas after a 30-year absence. We should all be extremely proud of the way we represented the Lone Star state and our profession. Next year, Nashville has its work cut out to top the DFW team!

COVID-19 Update

#FWPRSA: Due to the latest COVID-19 developments, the following changes have been made to the chapter’s upcoming events:

• March 19: GFW PRSA Health Care Special Interest Group meeting – postponed

• March 26: PR After Dark Happy Hour – postponed

• April 1: PRSA April luncheon – will be turned into a virtual event. Watch for details.

• May 6: PRSA May Luncheon – will be turned into a virtual event. Watch for details.

We are thinking of you & your teams and feel that keeping this group of PR professionals in contact will be beneficial as we all navigate this unprecedented time.

2019 Worthy Award Winners

The city’s top communicators were recognized for their outstanding achievements last night at the GFW PRSA 2019 Worthy Awards dinner.

A total of 58 awards were handed out at the eighth annual celebration, including 32 Awards of Excellence, 16 Awards of Achievement, and ten Worthy Awards–the chapter’s highest honor. The awards recognize the best in strategic communications programs and tactics practiced by professionals and students in the greater Fort Worth area.

Check out the full list of winners, here.

Communicator of the Year
Each year, GFW PRSA recognizes a community member outside the public relations profession who demonstrates leadership and effective communication when involved in a major event or issue affecting the greater Fort Worth region. This year’s award went to Mary-Margaret Lemons, president of Fort Worth Housing Solutions.

As the leader of the city’s independent housing authority, Lemons has worked to build and maintain support for deconcentrating low-income housing in Fort Worth. She was recognized for leading the charge for affordable housing by cultivating relationships with Fort Worth City Council, senior city staff, officials at Housing and Urban Development, as well as social service agencies and private developers.

Previous honorees include Dr. Kent Scribner, Fort Worth ISD superintendent; Paul Paine, Near Northside, Inc. president; Robert Earley, JPS President and CEO; Patsy Thomas, former president Mental Health Connection; Walter Danby, former Fort Worth ISD Superintendent; Fort Worth Mayor Betsy Price; and former Fort Worth Councilman Joel Burns.

PRSA Professional of the Year
Michelle Gutt, the communications and public engagement director for the City of Fort Worth, is the recipient of the inaugural Douglas Ann Newsom PRSA Professional of the Year Award. The newly introduced honor recognizes PRSA members who have made significant and outstanding achievement in the profession.

Gutt has more than 25 years of marketing and public relations experience in government, corporate and nonprofit work, and currently leads communications efforts for a diverse city-wide audience. Among many accomplishments, Gutt was recognized for her work developing a robust communications plan for the city’s Race and Culture Task Force, launching the MyFW customer service app for the city, and developing and launching an extensive internal communications plan surrounding the city’s pension vote earlier this year.

Join us for our next GFW PRSA luncheon on Wednesday, November 13, at Colonial Country Club!

Newsletters remain among the most common communication tactics. Whether printed or digital, they’re often a significant element of an organization’s overall strategy. Newsletters can provide a way to share information directly with priority audiences, but only if they’re being read. Is your newsletter keeping up with changing reading habits in a social media age?

Join us on November 13 to hear from Kristie Aylett, APR, Fellow PRSA, who will help attendees:

  • Apply industry research and trends to their communication tactics
  • Identify ways to make their newsletters more effective
  • Examine the future viability of newsletters as a PR tool

When: Wednesday, November 13, 2019, 11:30 A.M.  – 1:00 P.M.

Where: Colonial Country Club

Register, here.