What PR Professionals Can Learn from Improv Comedy

Encore-GuysLRJoin the Greater Fort Worth chapter of PRSA for its August luncheon and learn from renowned comedy group Four Day Weekend how the “yes, and” concept central to improvisation can help PR and communications professionals create and support a healthy corporate culture.

The group will offer a guide for how to combine creativity with commerce to create harmony in the workplace. The “yes, and” concept can empower professionals to be positive role models and change agents, and to be more productive both at work and at home.

Wednesday, August 14 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.

Cost:

  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

Speaker Bios:

Four Day Weekend is a renowned comedy troupe specializing in interactive entertainment, performing scenes, sketches and songs based on audience suggestions and participation. In addition to its weekly live public performances at the troupe’s comedy theater in downtown Fort Worth, Four Day Weekend offers a variety of corporate event services, from keynote speaking and emcee work to team-building seminars and private shows.

The longest running show in the southwest, Four Day Weekend has engaged audiences in Sundance Square for 16 years with its members’ quick wit and clever humor. Critically acclaimed both locally and nationally, the group is a recipient of the Key to the City of Fort Worth; was invited to be a keynote presenter for the United States Congress Democratic Issues Conference in Washington, D.C.; has performed along with keynote presenter President George W. Bush on the anniversary of 9/11; was named “Best Entertainment Experience in Texas” by The Official Best Of organization; and has recently published its first book, “The Art of ImproviZEN.”

 

Pushing Boundaries in a Digital World

BusinessWomanCellLRIn the analog era, public relations professionals held a firm grasp of the designated spokesperson role. But in our current digital world, anyone can inadvertently become a spokesperson, and many work groups outside of public relations can see a benefit from using new media. Public relations experts can be a tremendous resource to their clients and organizations by providing appropriate guidance on everything from social media policies and business applications to new platforms, key messaging and analytics.

Join Chip Hanna, GFWPRSA digital media chair and interactive account director at the Balcom Agency, along with Lesley Dupre and Ali Lamb, also from Balcom, as they present case studies and best practices for getting the most out of new media by pushing beyond the traditional boundaries of public relations.

Wednesday, June 12 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.

Cost:

  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

Speaker Bios:

Chip Hanna
ChipHannaChip’s “What’s Next?” approach to branding has gotten him featured in Fort Worth Magazine, the Digital PR Guidebook, the Fort Worth Star-Telegram and the Fort Worth Business Press. He’s also the digital media chair for Fort Worth PRSA. Chip earned his BS in journalism from TCU and in 2005 made himself at home at Balcom, where he has electrified digital brand strategies for Justin Boots, Norman Regional Health System, Cash America and TCU Neeley School of Business.

Ali Lamb
Ali-LinkedInA country girl and a part of the social media world since its inception, Ali was Balcolm’s ideal choice to manage social media strategy and voice for several of our clients, including Justin Boots, Nocona Boots and Tener’s Boots. Ali joined the Balcom family in 2011, having worked with many small businesses and large corporations from Epic Helicopters to ThinkFinance. In her last position as the social media and digital PR strategist at the Marketing Zen Group, her clients included Dallas YMCA, Capital One Bank and Sal’s Pizza. Originally from Draper, Utah, Ali earned her Bachelor of Science in advertising and public relations at TCU, where she is now a frequent guest speaker.

Lesley Dupre
Lesley Dupre headshotLesley brings a strong PR background and social media sixth sense to the agency. Formerly the public relations coordinator for Object 9 in Baton Rouge, for clients including LSU Continuing Education and EATEL, she volunteered as social media manager for the regional conference of the Public Relations Association of Louisiana. Lesley put both sets of skills to work when she joined the Balcolm Team in 2010 to craft and deliver messages for clients including Tony Lama Boots and Cash America International.

 

 

GFW PRSA Introduces LAMP: Local Accreditation Mentorship Program

APRLogo-LRThe Greater Fort Worth Chapter of PRSA is committed to helping APR candidates achieve their goal of accreditation. That’s why the chapter’s Accreditation Committee has created the new Local APR Mentorship Program, or LAMP.

The purpose of LAMP is to shine a light on the benefits on obtaining the Accredited in Public Relations designation. At the same time, the chapter will be positioned to offer mentorship and guidance to those who are interested in obtaining their APR.

Accreditation Committee co-chairs Sandra Brodnicki, APR, and Linda Jacobson, APR, will roll out the program throughout the coming year to culminate in the official 50th anniversary in 2014 of the profession’s only national post-graduate certification program.

With the help of PRSA members Chip Hanna, Margaret Ritsch, APR, Richie Escovedo, Chris Bryan, Bill Lawrence, APR, Fellow PRSA, and Andra Bennett-House, APR, the pair introduced the program during the chapter’s April 10 luncheon. Andra Bennett-House, APR, brought down the house with “I Want You After My Name,” which was performed to the tune of “I’ve Got You Under My Skin.” (See video below.)

In addition, the team presented its case via a Saturday Night Live-inspired presentation, the Accreditation News Network (ANN), at Colonial Country Club in Fort Worth. Special thanks goes out to Roxo Student LyTer Green, a senior at Texas Christian University, who provided much-need b-roll that answered the question, “What is an APR?”

If you are a prospective APR candidate and would like more information, visit http://fortworthprsa.dividesignpros.com/accreditation or contact Sandra at 817-572-1556 or Sandra@brodnickipr.com or Linda at 817-228-1862 or Ljacobson@ctcinc.com.

Speed Mentoring GFWPRSA Style

Meeting-72The focus of this luncheon is YOU!

GFWPRSA is pleased to host its first-ever speed mentoring event – developed because our members voiced a desire for more interaction and exchange of professional knowledge. You spoke. We listened.

Those familiar with the concept of speed dating will have a general idea what to expect – but instead of meeting potential dates, you’ll visit with PR professionals. Get ready to meet mentors, protégés, allies and sources of information that can help give you fresh, new ideas for your public relations career. No matter one’s level of experience, everyone has something to teach and something to learn. This also is an opportunity to make connections and share insights with other public relations professionals across the Greater Fort Worth area. To kick off the event, students from Texas Christian University will briefly present their award-winning VITALS campaign.

Come prepared to share professional accomplishments and challenges!

Click here for a live Twitter feed – #FWPRSA.

Those who RSVP in advance will receive additional preparation materials. And if you’re feeling shy, don’t worry!  GFWPRSA will provide plenty of topics to keep the conversation flowing. From event-planning and crisis preparation to cost-effective research methods, everyone should walk away with a new idea or best practice.

Wednesday, May 8 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.

Cost:

  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

 

A mark of distinction

APRLogoLRGreater Fort Worth PRSA wants to shine a light on the benefits of earning an APR by introducing LAMP, the Local APR Mentorship Program developed for the Fort Worth chapter. Hear from those who have gone through the accreditation process and hear from others who have moved past contemplation to commitment. An APR is more than three little letters behind your name; it is a mark of distinction for public relations professionals who demonstrate broad knowledge, strategic perspective and sound personal judgment. This year’s co-chairs of the APR Committee, Sandra Brodnicki, APR, and Linda Jacobson, APR, will lead the program. For more information about obtaining an APR, visit http://fortworthprsa.dividesignpros.com/accreditation.

Wednesday, April 10 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.

Cost:

  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

Speaker Bios:

Linda Ld Jacobson, APR
LindaJacobsonLinda Ld Jacobson, APR, is an accredited public relations professional who currently oversees marketing and public relations for a communications and signal engineering firm based in Fort Worth, Texas. During her career, she has overseen the delivery of marketing, communications and strategic planning services for Fortune 100, 200 and 500 transportation clients, including managing day-to-day communications for BNSF Railway on a $2.5 billion initiative. She also was responsible for strategic communications for GE Transportation when that company expanded their locomotive manufacturing to North Texas and handled safety and security messaging for American Airline pilots after 9/11. Jacobson has won numerous awards for branding, communications and design, and in 2011, she received a Bronze Anvil award from the Public Relations Society of America for her strategic tactical work.

Sandra Brodnicki, APR
SandraBrodnickiSandra Brodnicki, APR, is president of Brodnicki Public Relations, Inc. a marketing communication consulting firm that focuses on helping organizations solve business problems using a direct, phased approach to understand the unique challenges organizations face and to determine a strong course of action. A former newspaper editor, reporter and columnist, she works closely with every client to move business forward by creating communication strategies tied directly to organizational goals for measurable results. In addition to the Best of Show honor, she has won numerous communication- and business-related awards since launching her firm in 2003. In 2013, Sandra will continue to co-chair of the chapter’s APR efforts.