Join us for our next GFW PRSA luncheon on Wednesday, September 12, at Colonial Country Club!

In 2014, Texas Health Resources (THR) treated the first Ebola patient in the United States at Presbyterian Hospital of Dallas. The crisis was an international news story for months and resulted in prolonged scrutiny for THR. Mark Riordan, THR’s Vice President, Stakeholder Engagement, will discuss best practices in crisis management and reveal how ethics guided the PR counselors in helping the health care system navigate this unprecedented crisis.

When: Wednesday, September 12, 2018 11:30 AM  – 1:00 PM

Where: Colonial Country Club 

Register here.

Join us for our next GFW PRSA luncheon on Wednesday, August 8, at Colonial Country Club!

Reaching diverse, segmented audiences is often among the most challenging work for PR professionals. Without the resources to reach minority communities, PR professionals need exceptional strategy and tactics.

Kimberly Sims and Shannon McCord work in the communications and public involvement department at the North Texas office of HNTB Corporation, an employee-owned infrastructure solutions firm serving public and private owners and contractors. They will share their knowledge and past successes in penetrating hard-to-reach, diverse target audiences.

When: Wednesday, August 8, 2018 11:30 AM  – 1:00 PM

Where: Colonial Country Club 

Register here.

Join us for our next GFW PRSA luncheon on Wednesday, June 13, at Colonial Country Club!

For the past 25 years, Ruth Fitzgibbons of Richards Partners, the public relations arm of The Richards Group, has been on the front lines with a variety of clients who unexpectedly found themselves in the glaring light of uninvited media scrutiny – at a terrible time. Television cameras on your doorstep are bad, but a Twitter storm may be even worse. This program will offer the 10 Commandments of Crisis Communications (with color commentary from personal experience), plus some best practices and do’s and don’ts with earned and social media.

When: Wednesday, June 13, 2018 11:30 AM  – 1:00 PM
Central Time

Where: Colonial Country Club 

Register here.

GFW PRSA April Luncheon

Mentors play an important role in the Accreditation in Public Relations (APR) process, from encouraging members to seek APR to guiding candidates through to passing the exam. At the GFW PRSA luncheon on Wednesday, April 11, Malizy Scruggs, APR, media relations practice leader at The Starr Conspiracy and APR Chair of the Dallas PRSA Chapter, will talk about why APR matters, present case studies on the challenges associated with successfully mentoring candidates, and give examples of chapters who do mentoring right.

At the end of the presentation, candidates and potential mentors are invited to participate in a “Mentor Match” to begin building a strong mentorship program in our chapter.

When: April 11, 2018 11:00 am – 1:30 pm

Where: Colonial Country Club

Register here.

September 2017 Luncheon

 

“Public Relations in a Fake News World”
Wednesday, September 13 – GFW PRSA September Luncheon

Sponsored By: Meltwater

2017 has seen the rise of accusations of deliberate, fabricated news – a type of yellow journalism or propaganda called “fake news.” Whether those allegations are true or not, PR practitioners must remember their ethical center around best practices to adhere to when they are asked to represent their clients or brands amid these conversations.

Join us on Wednesday, September 13, 11:30 a.m. – 1 p.m., as Dr. Julie O’Neil from TCU, Dr. Mark Tremayne from UTA, and Dr. Kay Colley from Texas Wesleyan University discuss the challenges professional communicators face in the new fake news climate.

Register today!