Looking to serve or volunteer? GFW PRSA is a great way to get connected. There are openings on the GFW PRSA board committees and special interest groups. Please email email@example.com if you would like to get more involved with the chapter and she will get you plugged in.
The city’s top communicators were recognized for their outstanding achievements last night at the GFW PRSA 2019 Worthy Awards dinner.
A total of 58 awards were handed out at the eighth annual celebration, including 32 Awards of Excellence, 16 Awards of Achievement, and ten Worthy Awards–the chapter’s highest honor. The awards recognize the best in strategic communications programs and tactics practiced by professionals and students in the greater Fort Worth area.
Check out the full list of winners, here.
Communicator of the Year
Each year, GFW PRSA recognizes a community member outside the public relations profession who demonstrates leadership and effective communication when involved in a major event or issue affecting the greater Fort Worth region. This year’s award went to Mary-Margaret Lemons, president of Fort Worth Housing Solutions.
As the leader of the city’s independent housing authority, Lemons has worked to build and maintain support for deconcentrating low-income housing in Fort Worth. She was recognized for leading the charge for affordable housing by cultivating relationships with Fort Worth City Council, senior city staff, officials at Housing and Urban Development, as well as social service agencies and private developers.
Previous honorees include Dr. Kent Scribner, Fort Worth ISD superintendent; Paul Paine, Near Northside, Inc. president; Robert Earley, JPS President and CEO; Patsy Thomas, former president Mental Health Connection; Walter Danby, former Fort Worth ISD Superintendent; Fort Worth Mayor Betsy Price; and former Fort Worth Councilman Joel Burns.
PRSA Professional of the Year
Michelle Gutt, the communications and public engagement director for the City of Fort Worth, is the recipient of the inaugural Douglas Ann Newsom PRSA Professional of the Year Award. The newly introduced honor recognizes PRSA members who have made significant and outstanding achievement in the profession.
Gutt has more than 25 years of marketing and public relations experience in government, corporate and nonprofit work, and currently leads communications efforts for a diverse city-wide audience. Among many accomplishments, Gutt was recognized for her work developing a robust communications plan for the city’s Race and Culture Task Force, launching the MyFW customer service app for the city, and developing and launching an extensive internal communications plan surrounding the city’s pension vote earlier this year.
Newsletters remain among the most common communication tactics. Whether printed or digital, they’re often a significant element of an organization’s overall strategy. Newsletters can provide a way to share information directly with priority audiences, but only if they’re being read. Is your newsletter keeping up with changing reading habits in a social media age?
Join us on November 13 to hear from Kristie Aylett, APR, Fellow PRSA, who will help attendees:
- Apply industry research and trends to their communication tactics
- Identify ways to make their newsletters more effective
- Examine the future viability of newsletters as a PR tool
When: Wednesday, November 13, 2019, 11:30 A.M. – 1:00 P.M.
Where: Colonial Country Club
If you’re looking to work with a social media influencer, then be ready to spend! According to Digiday, an Instagram star w/ 100,000 followers charges $1,000, and a Snapchat influencer w/ 1,000-5,000 views per post charges $500.
“Latino Millennial Mindset”
November 9 – GFW PRSA November Luncheon
Accounting for nearly a quarter of the entire millennial population, U.S. Latino millennials are flexing their influence and buying power more than ever. As brands develop marketing and messaging strategies targeted to millennials, understanding the motivations, similarities and differences between Latino millennials and their Anglo counterparts is a critical component to success.
Register today to join the Greater Fort Worth Chapter of PRSA on Wednesday, Nov. 9!
Becky Arreaga, president and partner at Mercury Mambo, will help you understand the Latino millennial mindset and how brands are harnessing this energy in unique and surprising ways. Highlights will include an overview of Latino millennial demographics, an understanding of current macro trends, and examples of brands connecting with this audience to build lasting and profitable relationships.