March 2016 Member Spotlight: Laken Rapier

March 2016 Member Spotlight: Laken Rapier

Laken Rapier - headshotName: Laken Avonne Rapier

Job Title/Company: Public Relations and Social Media Coordinator, Justin Brands, Inc.

College/Degree/Graduation Date: University of Kansas / Bachelor of Science in Journalism / May 2013

Hometown: Flower Mound, Texas

Position within GFW PRSA (i/a): I help tweet during luncheons and events on occasion 🙂

Childhood ambition (what did you want to be when you grew up?): Growing up, I wanted to be a chef. I loved watching Food Network and insisted on visiting Emeril Lagasse’s restaurant in Orlando during a family vacation to Disney World and Universal Studios at age 8.

Current livelihood (what you’re actually doing as a grown-up: Public Relations and Social Media Coordinator

First PR job: I handled press and communications for a Member of Congress on Capitol Hill.

What you know now that you wish you’d known then: Identify what works for you, in order to be and give the best that you can. Recognize that sometimes you need a break or change of pace to make sure you’re always coming at your work in the most creative and energetic way you can, while giving not just 100%, but the best 100% you can give.

Laken RapierBest piece of advice you’ve ever received: I’ve received a lot of good advice. Here are some of my favorites that I remind myself of often: Actions create opportunities. Listening is very different from hearing. Use all your vacation days, because everyone needs time to recharge.

Greatest professional or personal accomplishment: One of the accomplishments I’m most proud of is having an article I wrote nominated for a Hearst Award.

If you weren’t in PR, you would be: An attorney

Desired Legacy: My desired legacy is to be bigger than myself. I hope when I’m not present people still know what’s in my heart.

Why did you originally join PRSA? I joined PRSA after attending a few events with some coworkers. I found it was a great way to meet other PR professionals in the community, while continuing to learn and keep up with industry trends.

Finally, tell us about your hometown and what makes it cool.Flower Mound is a sleepy town, so much in fact that people I went to high school with made a music video about it lacking excitement. Is that cool?

GFW PRSA Monster Program: How Lady Gaga Turns Fans into Fanatics


Thursday, March 27, 2014 • 6:00 p.m. to 8:00 p.m.
Four Day Weekend Theater (312 Houston Street, Ft. Worth, TX 76102)

From her over-the-top outfits to her shock-and-awe live shows, Lady Gaga knows a thing or two about marketing and promotion.

But, nowhere is it more evident than in her social strategy for fan loyalty. With 41 million Twitter followers and 63 million Facebook fans, her fan base of “Little Monsters” is the envy of the social industry.

Marketing expert and author Jackie Huba shined the spotlight on Gaga’s success in her best-seller “Monster Loyalty.” Come hear first-hand her shrewd methodology, and the seven strategies your business can apply to build its own army of fanatical true believers.

No meat dress required.

Tickets: $30 for attendees & $20 for students

Click here to register.

Hosted by:

  • AAF-Fort Worth
  • Fort Worth PRSA
  • Social Media Club of Fort Worth



Social Tweetup


Join your friends from PRSA and the Social Media Club of Fort Worth to mix and mingle!

Tuesday, Sept. 24 6 p.m. to 8 p.m. • The Woodshed
Located at 3201 Riverfront Drive, Fort Worth, TX

This meeting is $5 (plus and online fee) ahead of time or $10 cash at the door. Visit

For More Information:

Contact Lisa Albert at

GFW PRSA member named TSMRI Fellow

MacVeighMatt MacVeigh, marketing and communications specialist for the UNT System Business Service Center and GFW PRSA member, was named as a 2013-2014 Fellow by the Texas Social Media Research Institute (TSMRI) at Tarleton State University.

The Fellows program is designed for those who are conducting or wish to conduct research on issues in social media. TSMRI provides researchers and practitioners resources for discovery, both applied and scholarly. Fellows will work with TSMRI to connect social media to their research agendas. In addition to his professional position, MacVeigh is a doctoral student in the Interdisciplinary Information Science program at University of North Texas.

Click here for more information about TSMRI.

Pushing Boundaries in a Digital World

BusinessWomanCellLRIn the analog era, public relations professionals held a firm grasp of the designated spokesperson role. But in our current digital world, anyone can inadvertently become a spokesperson, and many work groups outside of public relations can see a benefit from using new media. Public relations experts can be a tremendous resource to their clients and organizations by providing appropriate guidance on everything from social media policies and business applications to new platforms, key messaging and analytics.

Join Chip Hanna, GFWPRSA digital media chair and interactive account director at the Balcom Agency, along with Lesley Dupre and Ali Lamb, also from Balcom, as they present case studies and best practices for getting the most out of new media by pushing beyond the traditional boundaries of public relations.

Wednesday, June 12 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.


  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

Speaker Bios:

Chip Hanna
ChipHannaChip’s “What’s Next?” approach to branding has gotten him featured in Fort Worth Magazine, the Digital PR Guidebook, the Fort Worth Star-Telegram and the Fort Worth Business Press. He’s also the digital media chair for Fort Worth PRSA. Chip earned his BS in journalism from TCU and in 2005 made himself at home at Balcom, where he has electrified digital brand strategies for Justin Boots, Norman Regional Health System, Cash America and TCU Neeley School of Business.

Ali Lamb
Ali-LinkedInA country girl and a part of the social media world since its inception, Ali was Balcolm’s ideal choice to manage social media strategy and voice for several of our clients, including Justin Boots, Nocona Boots and Tener’s Boots. Ali joined the Balcom family in 2011, having worked with many small businesses and large corporations from Epic Helicopters to ThinkFinance. In her last position as the social media and digital PR strategist at the Marketing Zen Group, her clients included Dallas YMCA, Capital One Bank and Sal’s Pizza. Originally from Draper, Utah, Ali earned her Bachelor of Science in advertising and public relations at TCU, where she is now a frequent guest speaker.

Lesley Dupre
Lesley Dupre headshotLesley brings a strong PR background and social media sixth sense to the agency. Formerly the public relations coordinator for Object 9 in Baton Rouge, for clients including LSU Continuing Education and EATEL, she volunteered as social media manager for the regional conference of the Public Relations Association of Louisiana. Lesley put both sets of skills to work when she joined the Balcolm Team in 2010 to craft and deliver messages for clients including Tony Lama Boots and Cash America International.