In the analog era, public relations professionals held a firm grasp of the designated spokesperson role. But in our current digital world, anyone can inadvertently become a spokesperson, and many work groups outside of public relations can see a benefit from using new media. Public relations experts can be a tremendous resource to their clients and organizations by providing appropriate guidance on everything from social media policies and business applications to new platforms, key messaging and analytics.
Join Chip Hanna, GFWPRSA digital media chair and interactive account director at the Balcom Agency, along with Lesley Dupre and Ali Lamb, also from Balcom, as they present case studies and best practices for getting the most out of new media by pushing beyond the traditional boundaries of public relations.
Wednesday, June 12 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)
Complimentary valet parking provided!
- GFW PRSA Members – $25
- National PRSA Members – $30
- Non-members – $35
- Students – $20
Walk-ups: Add an additional $5 to the above prices
To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.
Chip’s “What’s Next?” approach to branding has gotten him featured in Fort Worth Magazine, the Digital PR Guidebook, the Fort Worth Star-Telegram and the Fort Worth Business Press. He’s also the digital media chair for Fort Worth PRSA. Chip earned his BS in journalism from TCU and in 2005 made himself at home at Balcom, where he has electrified digital brand strategies for Justin Boots, Norman Regional Health System, Cash America and TCU Neeley School of Business.
A country girl and a part of the social media world since its inception, Ali was Balcolm’s ideal choice to manage social media strategy and voice for several of our clients, including Justin Boots, Nocona Boots and Tener’s Boots. Ali joined the Balcom family in 2011, having worked with many small businesses and large corporations from Epic Helicopters to ThinkFinance. In her last position as the social media and digital PR strategist at the Marketing Zen Group, her clients included Dallas YMCA, Capital One Bank and Sal’s Pizza. Originally from Draper, Utah, Ali earned her Bachelor of Science in advertising and public relations at TCU, where she is now a frequent guest speaker.
Lesley brings a strong PR background and social media sixth sense to the agency. Formerly the public relations coordinator for Object 9 in Baton Rouge, for clients including LSU Continuing Education and EATEL, she volunteered as social media manager for the regional conference of the Public Relations Association of Louisiana. Lesley put both sets of skills to work when she joined the Balcolm Team in 2010 to craft and deliver messages for clients including Tony Lama Boots and Cash America International.