GFW PRSA Monster Program: How Lady Gaga Turns Fans into Fanatics


Thursday, March 27, 2014 • 6:00 p.m. to 8:00 p.m.
Four Day Weekend Theater (312 Houston Street, Ft. Worth, TX 76102)

From her over-the-top outfits to her shock-and-awe live shows, Lady Gaga knows a thing or two about marketing and promotion.

But, nowhere is it more evident than in her social strategy for fan loyalty. With 41 million Twitter followers and 63 million Facebook fans, her fan base of “Little Monsters” is the envy of the social industry.

Marketing expert and author Jackie Huba shined the spotlight on Gaga’s success in her best-seller “Monster Loyalty.” Come hear first-hand her shrewd methodology, and the seven strategies your business can apply to build its own army of fanatical true believers.

No meat dress required.

Tickets: $30 for attendees & $20 for students

Click here to register.

Hosted by:

  • AAF-Fort Worth
  • Fort Worth PRSA
  • Social Media Club of Fort Worth



Social Tweetup


Join your friends from PRSA and the Social Media Club of Fort Worth to mix and mingle!

Tuesday, Sept. 24 6 p.m. to 8 p.m. • The Woodshed
Located at 3201 Riverfront Drive, Fort Worth, TX

This meeting is $5 (plus and online fee) ahead of time or $10 cash at the door. Visit

For More Information:

Contact Lisa Albert at

GFW PRSA member named TSMRI Fellow

MacVeighMatt MacVeigh, marketing and communications specialist for the UNT System Business Service Center and GFW PRSA member, was named as a 2013-2014 Fellow by the Texas Social Media Research Institute (TSMRI) at Tarleton State University.

The Fellows program is designed for those who are conducting or wish to conduct research on issues in social media. TSMRI provides researchers and practitioners resources for discovery, both applied and scholarly. Fellows will work with TSMRI to connect social media to their research agendas. In addition to his professional position, MacVeigh is a doctoral student in the Interdisciplinary Information Science program at University of North Texas.

Click here for more information about TSMRI.

Pushing Boundaries in a Digital World

BusinessWomanCellLRIn the analog era, public relations professionals held a firm grasp of the designated spokesperson role. But in our current digital world, anyone can inadvertently become a spokesperson, and many work groups outside of public relations can see a benefit from using new media. Public relations experts can be a tremendous resource to their clients and organizations by providing appropriate guidance on everything from social media policies and business applications to new platforms, key messaging and analytics.

Join Chip Hanna, GFWPRSA digital media chair and interactive account director at the Balcom Agency, along with Lesley Dupre and Ali Lamb, also from Balcom, as they present case studies and best practices for getting the most out of new media by pushing beyond the traditional boundaries of public relations.

Wednesday, June 12 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.


  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

Speaker Bios:

Chip Hanna
ChipHannaChip’s “What’s Next?” approach to branding has gotten him featured in Fort Worth Magazine, the Digital PR Guidebook, the Fort Worth Star-Telegram and the Fort Worth Business Press. He’s also the digital media chair for Fort Worth PRSA. Chip earned his BS in journalism from TCU and in 2005 made himself at home at Balcom, where he has electrified digital brand strategies for Justin Boots, Norman Regional Health System, Cash America and TCU Neeley School of Business.

Ali Lamb
Ali-LinkedInA country girl and a part of the social media world since its inception, Ali was Balcolm’s ideal choice to manage social media strategy and voice for several of our clients, including Justin Boots, Nocona Boots and Tener’s Boots. Ali joined the Balcom family in 2011, having worked with many small businesses and large corporations from Epic Helicopters to ThinkFinance. In her last position as the social media and digital PR strategist at the Marketing Zen Group, her clients included Dallas YMCA, Capital One Bank and Sal’s Pizza. Originally from Draper, Utah, Ali earned her Bachelor of Science in advertising and public relations at TCU, where she is now a frequent guest speaker.

Lesley Dupre
Lesley Dupre headshotLesley brings a strong PR background and social media sixth sense to the agency. Formerly the public relations coordinator for Object 9 in Baton Rouge, for clients including LSU Continuing Education and EATEL, she volunteered as social media manager for the regional conference of the Public Relations Association of Louisiana. Lesley put both sets of skills to work when she joined the Balcolm Team in 2010 to craft and deliver messages for clients including Tony Lama Boots and Cash America International.



Survey results provide roadmap for 2013 programming activities

In January, the Greater Fort Worth PRSA chapter surveyed its membership about expectations and interests for 2013 programming events including luncheons, professional development workshops, mixers and more. We sent out 182 invitations to the survey, and 57 of you responded, giving us a healthy 31 percent response rate. First, thank you. And second, please know that your chapter leadership has taken your comments to heart.

We learned some interesting things about what’s interesting to our chapter members. Nearly 75 percent of you say you’re looking for education when it comes to your local PRSA programs; while networking and interaction with our peers is important. You’re also looking for the “how-to’s” and those nuggets of wisdom that push you to pursue your career even more effectively and passionately.

When it comes to luncheon programs, some of your top interests were social media strategy; case studies / war stories from our chapter members; promoting digital literacy within our organizations and developing our own personal brands and career paths as public relations professionals.

For professional development workshops, again respondents stressed the importance of learning more about social media strategies and measurement techniques. Our members are also interested in hearing from local media about the state of the newsroom in 2013, along with making more effective presentations and training others to do the same.

In addition to providing feedback on topics for speakers and workshops, respondents also provided valuable feedback about timing of evening events and mixers, which will help several of our committee chairs plan appropriate events that generate value for our members.

Please know that we’re listening, and so far we’re on the right track for 2013. Our first professional development workshop, held last month, focused on the intricacies of social media and was a great success for our chapter by all measures. You can also rest assured that the next half-day workshop, scheduled for October, will certainly focus on one or more of our membership’s top recommended topics. And this month’s luncheon program focuses on how public relations professionals can develop crucial internal relationships that earn them a seat at the leadership table – another key area of interest.

Moving forward, our chapter’s board of directors will continue to use your feedback as our guide for planning effective programs and events for the rest of the year. We’ll also report back to you at the end of 2013 for an assessment of how we measure up. And in the meantime, if you’re struck by an idea for a great program, send it my way: I’ll look forward to hearing from you.