Join us for our next GFW PRSA luncheon on Wednesday, April 10, at Colonial Country Club!

Over the past two decades, companies like Microsoft, State Farm, and Johnson & Johnson have used an understanding of customer jobs to create breakthrough innovations. A focus on the customer job has helped them to see beyond how things are done today to understand the value that customers seek.

In this talk, Lance Bettencourt, professor of marketing at TCU and one of the leading experts on jobs-to-be-done thinking, will demonstrate the power of a jobs-to-be-done lens for shaping thinking about how public relations can and should offer value. Drawing from real examples, he will challenge the audience to see the value of PR not in what it does, but in the impact it should have.

When: Wednesday, April 10, 2019, 11:30 A.M.  – 1:00 P.M.

Where: Colonial Country Club

Register here.

Join us for our next GFW PRSA luncheon on Wednesday, February 13, at Colonial Country Club!

When a crisis hits, and it will, you need a sure-fire game plan to respond effectively and immediately. In today’s world, information moves at a rapid pace so when you mess up, and you will, be ready to fess up and fix it right away!

Hear from Anita J. Foster, Executive Director, Marketing and Communications at the Arlington ISD, to hear hilarious, horrifying and humbling examples of how to handle any crisis that comes your way. There’s just no reason to learn on our own when we have major brands like KitchenAid, JC Penney, Egypt Air, American Red Cross and others to learn from. Be ready to laugh and cry as we walk through some classic mess ups, fess ups and fix its, and how to incorporate this strategy into your crisis communications plan.

When: Wednesday, February 13, 2019, 11:30 A.M.  – 1:00 P.M.

Where: Colonial Country Club

Register here.

Join us for our next GFW PRSA luncheon on Wednesday, January 9, at Colonial Country Club!

Join us for our first GFW PRSA luncheon of 2019! Hear from Eric Harris, Founder of GatherRound, who will share how to sell ideas and tell stories without relying on presentation slides.

What’s with modern businesses’ dependence on presentation software? Why are 30 million decks being prepared EVERY DAY, when slides have proven to be the least effective method for selling in ideas? There’s a science to the dependency, and when you understand it, you can overcome it.

As communicators and marketers, we are challenged with selling abstract ideas and concepts that our audiences can’t really understand, unless we do our part in bringing these stories to life. Join us as Eric Harris takes us through:

  • The science of addiction to slides
  • Storytelling as an antidote to deck addiction
  • A storytelling formula you can use right away

 Many thanks to our January luncheon sponsor, TCU Bob Schieffer College of Communication!

Bob Schieffer College[4]

When: Wednesday, January 9, 2019, 11:30 A.M.  – 1:00 P.M.

Where: Colonial Country Club 

Register here.

Join us for our Holiday Happy Hour on Tuesday, December 4, at 5:30 p.m.!

Join us for our GFW PRSA half-day workshop on Wednesday, October 10, at Colonial Country Club!

Improve your pitching success rate and enhance your PR writing with Michael Smart’s PR tips. Learn specific, actionable strategies you can apply immediately to re-charge your media outreach and hone your PR skills at PRSA’s half-day workshop on Wednesday, October 10. The luncheon following the workshop will focus on reaching influencers and journalists in the new media relations landscape.

An independent communications trainer, Smart is regularly among the highest-rated speakers at the industry’s largest conferences. A former newspaper journalist, Michael has won national and regional awards for news release and feature writing.

Schedule:

  • 7:15 a.m. – Master Breakfast
  • 8 a.m. – Seminar Registration/Networking
  • 8:30 – 11:30 a.m. – SMARTer PR Workshop
  • 11:30 a.m. – noon – Luncheon Registration/Networking
  • Noon – 1 p.m. – Luncheon Program

Location:

Colonial Country Club 

Register here.