FORT WORTH — In a tight competition amongst 23 Worthy award winners for strategic Public Relations programs and tactics, boutique agency HOLLAND collective took home the Best of Show honor for its Fort Worth Food + Wine Festival: A Campaign of Integrated Success at the Greater Fort Worth Chapter of PRSA Worthy Awards competition.
More than 130 PRSA members and guests celebrated successes at the Fort Worth Zoo for their 10th Worthy Awards gala November 3.
“For a decade, the Worthy Awards have showcased the most strategic, creative and successful campaigns achieved for both local and global clients by world-class PR professionals who call Fort Worth home,” said Jessamy Brown, APR, president of the Fort Worth Chapter.
In addition to the competition, two community members were honored for their contributions to Fort Worth: Dr. Opal Lee, longtime activist and grandmother of Juneteenth, received the Communicator of the Year Award, and Matt Zavadsky, Chief Transformation Officer for Medstar Mobile Health, received the Douglas Ann Newsom PR Professional of the Year Award.
The Worthy Awards competition received a total of 63 entries in multiple categories ranging from websites and editorials to crisis communications and reputation management. Awards of Achievement, Excellence and the top-rated Worthys are bestowed based on a weighted point system assessing research, measurable objectives, execution and evaluation of results.
Judges were members of the Hoosier, Indiana Chapter of PRSA. Worthy Awards committee co-chairs were GFW Chapter board members Kim Brown, APR and Abigail Hoover, co-founders of Story and Strategy PR.
About Greater Fort Worth Chapter of the Public Relations Society of America
The Greater Fort Worth Chapter of PRSA is a non-profit organization dedicated to enhancing the profession of public relations by promoting the professionalism of its members, as well as the public perception of the value of our contribution to the betterment of the community.
The Public Relations Society of America, based in New York City, is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the U.S., Argentina, Colombia, Peru and Puerto Rico.