President’s Column – April 2013

Chris Smith, Greater Fort Worth PRSA President
csmithcommunications@gmail.com

ChrisSmithPortraitLRThe Worthy Awards competition gained great momentum in just its second year, as Committee Chair and Board Director Margaret Ritsch, APR, shared the news post-deadline about the number of entries impressively surpassing established goals.

“It’s already clear that the Worthy Awards has become a very competitive contest,” Ritsch said. “Clearly, the market was ripe for a new awards program for public relations professionals in North Texas.”

Some communicators also attribute its early success to the 2011 folding of the Texas Public Relations Association, which also held an annual awards competition.

In any case, you won’t want to miss the presentation of these awards honoring Fort Worth’s most inspiring, influential and innovative communicators. Plan now to attend our Worthy Awards Gala held this year on April 25 at the Fort Worth Club. Tickets are going fast, so visit the website now to register.

In other news, do you know what APR stands for?
A. APR = April abbreviation per AP Style
B. APR = Annual Percentage Rate
C. APR = Accreditation in Public Relations
D. APR = American Poetry Review

Actually, APR stands for all of the above. However, if you work in the public relations field, then you know that “C” is the most relevant answer.

APR hails as a mark of distinction for public relations professionals who demonstrate broad knowledge, strategic perspective and sound personal judgment. Veterans say you become more marketable and earn higher pay with an APR. See if it’s so on April 10. Because our chapter wants to shine a light on the benefits of earning the prestigious credential, this month’s program will feature APR Committee Co-Chairs Sandra Brodnicki, APR, and Linda Jacobson, APR, plus others who have earned the APR or are currently going through the process.
Come hear what all the fuss is about and prepare to be enlightened – as always, right?

 

And the winner is…

Are you Worthy? Find out at the 2013 PRSA Worthy Awards Gala.

Worthy-AwardsSiteHonoring the best in strategic communications, the Worthy Awards are presented to Fort Worth’s most inspiring, innovative and influential communicators. Don’t miss the presentation of these awards at the 2013 Worthy Awards Gala.

Thursday, April 25 • 6:30 p.m. to 9:30 p.m.
The Fort Worth Club (306 West 7th, Fort Worth, TX 76102)

Celebrated local journalist Bud Kennedy will serve as Master of Ceremonies at the event and will present the coveted “Communicator of the Year” award. Don’t miss this fantastic soiree at the historic Fort Worth Club located in the heart of downtown.

Click here to register.

Cost: $75 per person & $50 for students
Tables (of 8 or 10 seats) may be purchased for $500.

Worthy Award Advertisers:

Worthy_Awards_Logos