Born after 1996, today’s young professionals are digital natives, having lived their entire lives in an online world. Authentic and independent, they communicate in bite-size, preferring video and images over text and influencers over traditional PR and advertising. What does Gen Z know that you don’t? Join the Greater Fort Worth Chapter of PRSA from 11:30 a.m. to 1 p.m. Wednesday, Dec. 7, at Ridglea Country Club and hear from a panel of promising young communicators on what strategies and tactics best reach their peers.
Our final luncheon and program of 2022 is on Wednesday, December 7 from 11:30 a.m. to 1 p.m. at Ridglea Country Club. I hope you can join us for “Generation Z Insights: What Public Relations Means to the Digital Crowd.” Get your tickets here by 11:59 p.m. on Thursday, December 1.