We All Learned: A Crisis Communication Case Study
Presented by Wini King and Kim Brown, APR of Cook Children’s Healthcare System with guest panelists Sandra Brodnicki, APR, and Gigi Westerman, APR, Fellow PRSA of The S & G Group.
A crisis can test the best communication professional. When a child is involved, it can be especially difficult. Learn how the PR team at Cook Children’s Healthcare System juggled legal, media and internal challenges in a recent internationally publicized case. The relationships built and lessons learned are paving the way for stronger internal and external communications and offer insights for all of us as we prepare our organizations for potential challenges.
• $30.00 (members)
• $35.00 (national members)
• $35.00 (non-members)
• $20.00 (students)
Colonial Country Club
*Complimentary valet included