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GFW PRSA May Virtual Program

May 6 @ 11:00 am - 12:30 pm CDT

Zoom Meeting: How Public Relations Practitioners Can Help Organizations Adapt to COVID-19: presentation and Q&A with Julie O’Neil, Ph.D.

Sponsored by: TCU Bob Schieffer College of Communication

As organizations of all types and sizes adapt to the pandemic, organizational leaders are increasingly relying on public relations practitioners to help with strategy and tactics. Public relations practitioners’ expertise has undoubtedly become more valued than ever. In this session you will learn research-based recommendations regarding the following communication topics:

Recommended communication channels
Employee engagement approaches
Messaging strategies for organizational leaders, external stakeholders and employees
Q&A to follow presentation.

Julie O’Neil, Ph.D., teaches and researches in the areas of public relations, measurement and evaluation and employee communication. She combines her corporate and nonprofit background, degrees in public relations and business, a desire to connect the academy and practitioners, and a love for teaching and learning to improve public relations practice. She has published and presented more than 90 peer-reviewed journal articles and papers on topics ranging from nonprofit communication, internal communication, standards and media source credibility. Julie is the Senior Associate Editor of the Public Relations Journal, and serves on the Institute for Public Relations Measurement Commission, the Journal of Public Interest Communication, the Journal of Public Relations Education and the International Public Relations Research Advisory Committee. Julie is also Associate Dean for Graduate Studies and Administration in the Bob Schieffer College of Communication at TCU.

*After registering, we will send you an Outlook calendar notice with the Zoom meeting link.

• $5 (Members)
• $5 (National Members)
• $5 (Non-Members)
• $5 (Students)

Many thanks to this month’s luncheon sponsor: TCU Bob Schieffer College of Communication.

Julie O’Neil, Ph.D.

Associate Dean for Graduate Studies and Administration in the Bob Schieffer College of Communication at TCU.