Finding “Aha” Insight in Data to Optimize Public Relations Strategy
Public relations practitioners often have access to lots of data in their organizations, but don’t always know how to quickly analyze that data to find actionable insights to move forward. This presentation will provide examples of how to analyze data and find insights. More specifically, you’ll learn how to:
• identify and peruse organizational data
• find insight in the data
• use that insight to inform future objectives and strategy
Speaker: Julie O’Neil, Ph.D.
Julie O’Neil, Ph.D., teaches and researches in the areas of public relations, measurement and evaluation and employee communication. She combines her corporate and nonprofit background, degrees in public relations and business, a desire to connect the academy and practitioners, and a love for teaching and learning to improve public relations practice. She has published and presented more than 90 peer-reviewed journal articles and papers on topics ranging from nonprofit communication, internal communication, standards and media source credibility. Julie is the Senior Associate Editor of the Public Relations Journal, and serves on the Institute for Public Relations Measurement Commission, the Journal of Public Interest Communication, the Journal of Public Relations Education and the International Public Relations Research Advisory Committee. Julie is also Associate Dean for Graduate Studies and Administration in the Bob Schieffer College of Communication at TCU.
Many thanks to this month’s luncheon sponsor – TCU Bob Schieffer College of Communication.
• $30.00 (members)
• $35.00 (national members)
• $35.00 (non-members)
• $20.00 (students)
Colonial Country Club
*Complimentary valet included