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Using Data Analysis to Shape Your Public Relations Message Strategies

April 3 @ 11:30 am - 1:00 pm CDT

In today’s fast-paced public relations leadership environment, making changes to your organization’s strategic messaging can’t be solely based on opinion or organizational history… messaging must be data-driven.

In this lunch and learn seminar we will consider the value of collecting various data types, the practical analysis/analytics of said data, and most importantly how to employ said data in the formation of stakeholder relationships and messaging strategies.

Finally, this seminar will offer practical data analysis take-aways from recent consultant-level case studies.

Generously sponsored by the Office of Graduate Studies, Texas Tech College of Media and Communication.

Space is limited so register today!  – https://www.eventbrite.com/e/using-data-analysis-to-shape-your-public-relations-message-strategies-tickets-861717017797

Presenters

Dr. Coy Callison is Professor of Public Relations and Strategic Communication Management, and the Associate Dean for Graduate Studies and Research, College of Media and Communication, Texas Tech University.

Dr. Callison is known among our faculty and students as a data-driven professor and considered one of our leading experts in complex data analysis and applied data decision-making. He is well-published in leading Communication and PR journals.

In addition to his academic and classroom leadership, Coy conducts regular consulting and applied communication research projects all over the nation. Previous clients include Southwest Airlines, the City of Sundown, Texas, Technomics, Inc., CBS affiliate KLBK, TTU Health Sciences Center, Midland Memorial Hospital, Brown University Department of Emergency Medicine, the USDA… and a long list of municipal water districts and clients in hospitality and gaming.

A native West Texan, Coy began his career working first for a large agency in Austin, followed by a stint in print journalism. After completing graduate school at the University of Alabama (M.A., Ph.D.), Coy returned to West Texas and Texas Tech University. He is celebrating 23 years with TTU where he has received numerous academic and administrative awards.

Coy spends what little free time he can find outdoors: fishing, hunting, and hiking. He and his wife also spend many quality hours at their daughters’ school-related events.

Organizer

GFW PRSA
Email
gfwprsapresident@gmail.com
View Organizer Website

Venue

Amon Carter Center At Lena Pope
3200 Sanguinet Street
Fort Worth, TX 76107 United States
+ Google Map

Organizer

GFW PRSA
Email
gfwprsapresident@gmail.com
View Organizer Website

Venue

Amon Carter Center At Lena Pope
3200 Sanguinet Street
Fort Worth, TX 76107 United States
+ Google Map