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What’s the Score: A Panel Discussion on the Exciting World of Sports Communication

June 5 @ 10:30 am - 1:00 pm CDT

Sports communication has nuances, flow, and challenges all its own. Learn how to deal with them plus hear some great behind-the-scenes stories from major league practitioners of the craft.

Moderator

Rush Olson, Co-founder of Mint Farm Films and Principal of Rush Olson Creative & Sports

Rush Olson has spent his career creating inventive content and marketing/PR strategies, with an emphasis on sports-focused projects. He worked for local rightsholder TV stations as well as the Texas Rangers and Dallas Stars before launching his own company, Rush Olson Creative & Sports, more than a decade ago. With Mint Farm Films, he’s formulated big-picture strategic initiatives while also directing and writing television and video projects, including last year’s FC Dallas club profile on MLS Season Pass on Apple TV. He’s worked in and alongside the public relations profession for years and looks forward to exploring the sports PR world with some of DFW’s best.

 

Panelists

Mark Cohen, TCU Associate Athletics Director for Strategic and Football Communications

Mark has been at TCU since 2005. He serves on the executive team for TCU Director of Intercollegiate Athletics Jeremiah Donati and is the athletics liaison with university communications and other offices on campus. He assists Donati with strategic initiatives and serves as his media contact in addition to handling all communications for the TCU football program and Head Coach Sonny Dykes.

The 2022 football season saw a $3.4 billion media value as TCU reached the College Football Playoff National Championship, receiving unprecedented coverage and exposure. The Football Writers Association of America recognized Cohen’s efforts by presenting TCU Football Communications with its Super 11 Award for excellence in all aspects of media relations.

During his time at TCU, Cohen has seen seven football student-athletes win a total of 10 national awards. In 2022, he oversaw Max Duggan being selected as the recipient of the Davey O’Brien Award, Johnny Unitas Golden Arm Award and Earl Campbell Tyler Rose Award while finishing as the Heisman Trophy runner-up. Tre’Vius Hodges-Tomlinson became TCU’s second recipient in three years of the Paycom Jim Thorpe Award, while Derius Davis captured the Jet Award as the nation’s Return Specialist of the Year. Other national award winners were Jerry Hughes (2009 Lott IMPACT Trophy, 2009 Ted Hendricks Award), Jake Kirkpatrick (2010 Rimington Trophy), Trevone Boykin (2015 Earl Campbell Tyler Rose Award) and Tre’von Moehrig (2020 Paycom Jim Thorpe Award).

Cohen’s campus involvement includes serving as a College 101 mentor and on TCU’s Academic Appeals Committee. Nominated by student interns, he was a 2019 finalist for TCU’s Wassenich Award for Mentoring. He was selected to be part of CoSIDA’s first-ever Diversity & Inclusion Fellowship Program in 2022 and was the recipient of a CoSIDA 25-Year Service Award in 2014. Cohen received the Scoop Hudgins Outstanding SID Award in 2009 from the All-American Football Foundation. He was TCU’s Athletics Department Teammate of the Month in November 2008.

Read more

Andy Esworthy, Vice President of Communications, Broadcast and Marketing, Panther City Lacrosse Club

Andy has spent three seasons with the Panther City Lacrosse Club. A 10-year sports PR veteran, Esworthy joined Panther City in June of 2021 and oversees all aspects of the broadcasting and communications departments, including serving as the team’s spokesperson and main contact for all media inquiries.

Prior to joining Panther City, Esworthy spent time working with Roc Nation Sports in New York City, serving as a primary contact for the sports agency’s athletes, coaches, agents and business executives. Here he worked with athletes in the NFL, NBA, MLB, Premier League and broadcasters.

From 2016-2019, he worked with the Jacksonville Jaguars in the public relations department and was part of a staff that promoted the team that advanced to the 2017 AFC Championship Game and featured six Pro Bowl players. Esworthy has also spent time with the New York Giants and the Cleveland Browns. In his five years in the NFL, he has also been a part of the public relations staff at three Super Bowls and two NFL Combines.

The West Chester, Pa. native attended Temple University in Philadelphia and spent his four years there working in the Athletic Communications office, including his senior year exclusively with the Temple Football program where he was the secondary media contact. He currently resides in Fort Worth, Texas.

 

Sponsor:

Fort Worth Sports Commission

Organizer

GFW PRSA
Email
gfwprsapresident@gmail.com
View Organizer Website

Venue

Texas Rangers Golf Club
701 Brown Blvd
Arlington, TX 76011 United States
+ Google Map

Organizer

GFW PRSA
Email
gfwprsapresident@gmail.com
View Organizer Website

Venue

Texas Rangers Golf Club
701 Brown Blvd
Arlington, TX 76011 United States
+ Google Map