GFW PRSA Luncheon: What PR Pros Can Learn from Improv Photos

Four Day Weekend entertained attendees at the GFW PRSA Luncheon on August 14 at Colonial Country Club. The group taught attendees the skills needed to combine creativity with commerce to create harmony in the workplace.

Frank Ford and David Wilk of the comedy troupe Four Day Weekend share with the GFW PRSA’s August luncheon crowd how the tenets of improvisational comedy make good business sense – especially when it comes to corporate culture.


GFW PRSA member Phil Beckman gets a lesson from Four Day Weekend’s David Wilk on the importance of establishing a shared history with teammates.


David Wilk of Four Day Weekend leads several GFW PRSA members through an exercise aptly named, “Ad Exec.”

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