GFW PRSA Monster Program: How Lady Gaga Turns Fans into Fanatics


Thursday, March 27, 2014 • 6:00 p.m. to 8:00 p.m.
Four Day Weekend Theater (312 Houston Street, Ft. Worth, TX 76102)

From her over-the-top outfits to her shock-and-awe live shows, Lady Gaga knows a thing or two about marketing and promotion.

But, nowhere is it more evident than in her social strategy for fan loyalty. With 41 million Twitter followers and 63 million Facebook fans, her fan base of “Little Monsters” is the envy of the social industry.

Marketing expert and author Jackie Huba shined the spotlight on Gaga’s success in her best-seller “Monster Loyalty.” Come hear first-hand her shrewd methodology, and the seven strategies your business can apply to build its own army of fanatical true believers.

No meat dress required.

Tickets: $30 for attendees & $20 for students

Click here to register.

Hosted by:

  • AAF-Fort Worth
  • Fort Worth PRSA
  • Social Media Club of Fort Worth



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