GFW PRSA November Luncheon: How brands are creating LGBT communication strategies

PRSA November Program

How Brands are Creating LGBT Communication Strategies

L. Michelle Smith, U.S. Diversity, Corporate Communications, will discuss how brands are developing next-step LGBT marketing strategies. As support for – and acceptance of – the LGBT community continues to grow in the U.S., brands are more often including it in mainstream marketing programs. Michelle will share how AT&T turned around its net promoter score with the LGBT community. She’ll share a case study and talk about how AT&T recently launched a social media campaign to celebrate LGBT History Month through October by asking consumers to check in at locations that have empowered the community using the hashtag #MakingYourMark.

Wednesday, November 12 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.


  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

About the Speaker:

L. Michelle Smith
l_michelle_smith_mugshotL. Michelle Smith leads diversity corporate communications for AT&T including eight multicultural and emerging segments. With more than 20 years’ experience, she has led teams of dynamic PR professionals for some of the world’s largest PR agencies, as well as her own boutique agency, to award winning results. She’s a former television news writer/producer with an insatiable nose for news, a precise insight for intelligent social engagement and a curious interest for anything tech related. She directs five agency teams for the Fortune 11 communications giant. Embracing a no-silos approach to communications, she is an extremely energetic news and social media junkie. She is a creative, strategic thinker, planner and problem solver who always drives to results.

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