Public Relations Ethics: More Than Fifty Shades of Grey
Your CEO is receiving an award from a non-profit organization. She gives you her “official” bio so you can write a story for the company newsletter. In the bio, your CEO notes that she is “the first woman to receive the award,” and includes her background. You check the background material and find some errors. You make a note of these items, including the source for your information. Now what do you do?
Your client is a local candy maker who claims that the chocolate the company uses is not harvested by children in the country of import. You check this claim and find that the country is notorious for using child labor to harvest the cocoa beans. Now what?
These are just a couple of the ethical dilemmas public relations professionals encounter daily. Join us for the September Fort Worth PRSA meeting, “Public Relations Ethics: More than 50 Shades of Grey.” You will have an opportunity to decide the best way to answer some sticky public relations issues. Dr. Douglas Ann Newsom, APR, Fellow PRSA, will host and facilitate the discussion, adding her own insights from her perspective as a nationally renowned educator and author.
Between now and September 10, be sure to download the Ethics app from PRSA to get a head start on the discussion. You might also want to take the ethics quiz now available at http://www.prsa.org.
Wednesday, September 10 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)
Complimentary valet parking provided!
- GFW PRSA Members – $25
- National PRSA Members – $30
- Non-members – $35
- Students – $20
Walk-ups: Add an additional $5 to the above prices
To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.
About the Speaker:
Doug Newsom, Ph.D., APR, Fellow PRSA
Doug Newsom, Ph.D., APR, Fellow PRSA, is the author of Bridging Gaps in Global Communication (2008), and the senior co-author of: This Is PR (with Judy VanSlyke Turk and Dean Kruckeberg) 11th ed. 2013 and Public Relations Writing: Form and Style (with the late Bob Carrell) and now Jim Haynes, 11h ed. in progress. She is co-editor of a book of women’s colloquium papers, Silent Voices (also with Bob Carrell). She was senior author of the first media writing textbook, Media Writing (with the late James Wollert). Dr. Newsom’s degrees from The University of Texas at Austin include: Bachelor of Journalism, cum laude, 1954; Bachelor of Fine Arts, summa cum laude (broadcasting), 1955; Masters of Journalism 1956 and Doctor of Philosophy, 1978. A Fulbright lecturer in India in 1988 and Singapore in 1998-9, she also has held public relations workshops in Singapore (1988), South Africa (1992), Bulgaria (1993), Hungary (1994 and 1995), Romania (1994), Poland (1995), Vanuatu (1997) and Latvia (1998). Dr. Newsom was named Professor Emerita on her retirement in May 2009, from Texas Christian University. Dr. Newsom’s retirement from TCU marked a 41-year career there. In 2010 she was inducted into the School’s Hall of Excellence. Dr. Newsom is a public relations practitioner and served for 24 years on the board of directors of a publicly held company, two of those as lead director.