Over the past two decades, companies like Microsoft, State Farm, and Johnson & Johnson have used an understanding of customer jobs to create breakthrough innovations. A focus on the customer job has helped them to see beyond how things are done today to understand the value that customers seek.
In this talk, Lance Bettencourt, professor of marketing at TCU and one of the leading experts on jobs-to-be-done thinking, will demonstrate the power of a jobs-to-be-done lens for shaping thinking about how public relations can and should offer value. Drawing from real examples, he will challenge the audience to see the value of PR not in what it does, but in the impact it should have.
When: Wednesday, April 10, 2019, 11:30 A.M. – 1:00 P.M.
Where: Colonial Country Club