Reaching diverse, segmented audiences is often among the most challenging work for PR professionals. Without the resources to reach minority communities, PR professionals need exceptional strategy and tactics.
Kimberly Sims and Shannon McCord work in the communications and public involvement department at the North Texas office of HNTB Corporation, an employee-owned infrastructure solutions firm serving public and private owners and contractors. They will share their knowledge and past successes in penetrating hard-to-reach, diverse target audiences.
When: Wednesday, August 8, 2018 11:30 AM – 1:00 PM
Where: Colonial Country Club