Let’s Talk Video

This is the digital age, which means we should be thinking visually more than ever before, according to Studios 121 Account Manager Dani Dufresne.

During her presentation to PRSA this week, Dufresne offered three basic tips to keep in mind when planning to tell your organization’s story via video:


1.Be Professional: Because visual storytelling leaves little room for distraction (vs. reading online text), poor video quality will be reflected without proper attention to audio, lighting and graphics. Therefore, beware of bargain packages, which may or may not offer excellence along those lines. Another sign of good video quality is the addition of other elements, which add interest and pace. No one wants to watch a talking-head-only video, so consider cutting away to B-roll footage and including graphics to add appeal.

2.Be Real: Coaching is highly recommended, and videos should be scripted, not read. Consider using what is “real” about your organization (e.g., featuring an employee, the campus, parts of the community, etc.), to convey authenticity.

3.Be Different: Dufresne likes the phrase, “be bold, not beige.” In other words, transform your dry content, be distinctive, and think outside the box.

When communications planning, consider using video in any way you can, such as for VNRs, brand awareness, community outreach, crisis management, and more. To contact Dufresne, send an email to: dani@studios121.com

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