GFW PRSA May Luncheon: Pragmatic Measurement


After decades of defective, misleading and inappropriate methodology, the public relations profession has awakened to the need for an objective means of measuring program performance. While better approaches are being tested and are expected to be adopted, we must be prepared to move from the AVEs of the dark ages to these emerging approaches. At our May meeting, Blake Lewis, APR, Fellow PRSA and national PRSA secretary will be presenting a program entitled “Pragmatic Measurement,” describing what you can be doing today to better measure the performance of your public relations strategies and programming.

Wednesday, May 7 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.


  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

About the Speaker:

Blake Lewis, APR, Fellow PRSA
BlakeLewisLRBlake Lewis is an accomplished communicator, with 35 years of experience in corporate reputation and issues management, crisis communications, media relations, technology communications, and association governance in corporate, agency and non-profit settings. During his career, Blake’s professional engagements have included development of strategies and tactics for a number of the nation’s leading businesses and organizations, including ALON USA, AT&T, Burger King, EDS, Greyhound, NEC, Texas Beef Council and Texas Farm Bureau. Before forming his agency in 2000, Blake worked for EDS – now, H-P – in Plano, Texas, where he led formation of the first communications team for the company’s $2 billion electronic commerce line-of-business. Prior to joining EDS, Blake was senior vice president and deputy general manager of the Dallas office of Edelman Public Relations Worldwide. Previously, he held positions of increasing responsibility in healthcare, food service and agency settings. A graduate of Iowa State University, Blake is recipient of a Texas Public Relations Association Silver Spur award for work defending ICI Explosives in litigation that resulted from the bombing of the Murrah Federal building in Oklahoma City, a recipient of two PRSA Dallas Pegasus Awards and several other communicator awards, including a Telly. He has served at all levels within the Public Relations Society of America, currently serving on the PRSA national board as treasurer and overseeing the national audit, finance and investment committees. Accredited in 1985, Blake was selected for membership in the PRSA College of Fellows in 2005.


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