Generation Z Insights: What Public Relations Means to the Digital Crowd

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Born after 1996, today’s young professionals are digital natives, having lived their entire lives in an online world. Authentic and independent, they communicate in bite-size, preferring video and images over text and influencers over traditional PR and advertising. What does Gen Z know that you don’t? Join the Greater Fort Worth Chapter of PRSA from 11:30 a.m. to 1 p.m. Wednesday, Dec. 7, at Ridglea Country Club and hear from a panel of promising young communicators on what strategies and tactics best reach their peers.

Our final luncheon and program of 2022 is on Wednesday, December 7 from 11:30 a.m. to 1 p.m. at Ridglea Country Club. I hope you can join us for “Generation Z Insights: What Public Relations Means to the Digital Crowd.” Get your tickets here by 11:59 p.m. on Thursday, December 1.

Power of Influence: ICON Honorary Co-Chairs Panel Discussion

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Join us for a FREE webinar on September 28. In this session, you will hear from four nationally recognized leaders who each have different views on what the power of influence over organizations looks like and how to best wield it for maximum results. Robert T. Hastings, APR+M, Fellow PRSA, Executive Vice President, Marketing & Communications, for Bell and a GFW Chapter member is one of our co-chairs.

Diverse Perspectives: Unleashing the Power of Culturally Competent Communications

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In an era when politicians play to the extremes and verbal slights can lead to fatal conflicts, can we as professional communicators help shape more civil discourse? Can diversity and inclusivity in our campaigns better connect our messages with their intended audiences?

Please join the Greater Fort Worth PRSA Chapter from 11:30 a.m. to 1 p.m. Wednesday, October 5, at Ridglea Country Club for a conversation with communications leaders about why cultural competency matters and how we can leverage inclusivity to achieve more powerful campaigns.

This session is being held in conjunction with PRSA’s national Diversity & Inclusion Month and will be moderated by Winifred “Wini” King, Diversity Chair for Greater Fort Worth PRSA and Senior Vice President and Chief of Communications, Diversity, Equity, and Inclusion for Cook Children’s Health Care System.

Our panelists are:

Estela Martinez-Stuart, Director of Leisure Sales and Hispanic Partnerships, Visit Fort Worth

Bob Ray Sanders, Director of Communications, Fort Worth Metropolitan Black Chamber of Commerce; former Associate Editor and Senior Columnist, Fort Worth Star-Telegram

Dr. Monica Zhan, Assistant Professor of Communication Studies, The University of Texas at Arlington