Generation Z Insights: What Public Relations Means to the Digital Crowd

Born after 1996, today’s young professionals are digital natives, having lived their entire lives in an online world. Authentic and independent, they communicate in bite-size, preferring video and images over text and influencers over traditional PR and advertising. What does Gen Z know that you don’t? Join the Greater Fort Worth Chapter of PRSA from 11:30 a.m. to 1 p.m. Wednesday, Dec. 7, at Ridglea Country Club and hear from a panel of promising young communicators on what strategies and tactics best reach their peers.

Our final luncheon and program of 2022 is on Wednesday, December 7 from 11:30 a.m. to 1 p.m. at Ridglea Country Club. I hope you can join us for “Generation Z Insights: What Public Relations Means to the Digital Crowd.” Get your tickets here by 11:59 p.m. on Thursday, December 1.

Power of Influence: ICON Honorary Co-Chairs Panel Discussion

Join us for a FREE webinar on September 28. In this session, you will hear from four nationally recognized leaders who each have different views on what the power of influence over organizations looks like and how to best wield it for maximum results. Robert T. Hastings, APR+M, Fellow PRSA, Executive Vice President, Marketing & Communications, for Bell and a GFW Chapter member is one of our co-chairs.

Diverse Perspectives: Unleashing the Power of Culturally Competent Communications

In an era when politicians play to the extremes and verbal slights can lead to fatal conflicts, can we as professional communicators help shape more civil discourse? Can diversity and inclusivity in our campaigns better connect our messages with their intended audiences?

Please join the Greater Fort Worth PRSA Chapter from 11:30 a.m. to 1 p.m. Wednesday, October 5, at Ridglea Country Club for a conversation with communications leaders about why cultural competency matters and how we can leverage inclusivity to achieve more powerful campaigns.

This session is being held in conjunction with PRSA’s national Diversity & Inclusion Month and will be moderated by Winifred “Wini” King, Diversity Chair for Greater Fort Worth PRSA and Senior Vice President and Chief of Communications, Diversity, Equity, and Inclusion for Cook Children’s Health Care System.

Our panelists are:

Estela Martinez-Stuart, Director of Leisure Sales and Hispanic Partnerships, Visit Fort Worth

Bob Ray Sanders, Director of Communications, Fort Worth Metropolitan Black Chamber of Commerce; former Associate Editor and Senior Columnist, Fort Worth Star-Telegram

Dr. Monica Zhan, Assistant Professor of Communication Studies, The University of Texas at Arlington

Interview Practice – Speed-Dating Style

Join us for a chance to practice your job interview skills. Dress business casual and bring your resume, personal elevator pitch, and your “A” game! Sign up by Friday, September 9 here

5-6:30 p.m., Tuesday, September 13
2805 S. University Drive. Fort Worth, 76129
Check in Is In Moudy South Lobby on TCU campus
Parking is available at the corner of W. Cantey and University Drive

In the Hot Seat: An Exercise in Emergency Communications

Hone your crisis communications skills and learn from experts who manage emergency scenarios every day

About this event

Could you handle being “in the hot seat” of a major event or catastrophe? When your client or organization is facing adversity, how should you manage the many demands coming in at once?

Greater Fort Worth PRSA is offering a half-day professional development seminar from 8:30 a.m. to 1 p.m. Thursday, September 15, 2022, in Ridglea Country Club’s Garden Room. The seminar features a tabletop emergency exercise led by members of the Dallas Office of Emergency Managementfollowed by a luncheon featuring Sparkle Bell, Communications Division director for the Harris County Flood Control District.

During the tabletop exercise, you and a team of other professionals will be confronted with a series of realistic, escalating emergencies for which you must provide communications support.

You will devise strategy and tactics in real time and gain valuable experience, including conducting a mock press conference and drafting social media responses in real-time. Tabletop excercise participants are encouraged to bring a fully-charged laptop for use throughout the session.

Our facilitators are:

  • Catherine Cuellar, director of communications, outreach and marketing, City of Dallas. Catherine is a two-time TEDx speaker and award-winning journalist with experience at NPR affiliates in Los Angeles and Dallas and at The Dallas Morning News. She has spoken about smart cities and creative placemaking at conferences including South by Southwest, the New Cities Summit, ULI and Rail~Volution.
  • John Patterson, senior emergency management specialist, City of Dallas. John has more than 25 years in public and private sector emergency management experience and has held positions in Caddo-Bossier, L.A., Fort Worth, Coppell, Ellis County, and at Lockheed Martin as a contractor with FEMA Region VI.
  • Jennifer Moreno, emergency management specialist/public information officer for the Dallas Office of Emergency Management. Jennifer holds an undergraduate degree from West Texas A&M University in Emergency Management Administration.

Sparkle Bell, our luncheon speaker, holds her APR certification and is a seasoned, strategic communications and marketing leader. She has served in various communications roles throughout Houston’s biggest hurricanes — as assignment editor at a local television station during Katrina, at a local utility service provider during Ike and at the city of Pearland during Hurricane Harvey.

Bell will share her perspective on working with the media, including discussion of how reporters and producers think and work. She’ll also share techniques for conveying information to the media before, during, and after a crisis, as well as public communications strategies and tactics for addressing opportunities and challenges that may arise during a crisis.

This event is generously sponsored by Electro Acoustics, a Fort Worth-based video, audio and theatrical lighting company.

Buy tickets for the full-day seminar with lunch, the morning program only or the luncheon only.

  • 8:30 a.m. to noon – Tabletop Emergency Exercise
  • Noon-1 p.m. – Greater Fort Worth PRSA Chapter luncheon featuring Sparkle Bell, Communications Division director, Harris County Flood Control District