In today’s digital era, public trust is under siege. Misinformation runs rampant, fueled by AI and amplified by social media. Hate speech festers, eroding public discourse. Extremism flourishes in the shadows, threatening our very democracy. Can PR professionals be the fire brigade, wielding the power of technology to tame this wildfire?
This session ignites:
- Demystifying the Digital Abyss: Explore the complex interplay between advanced Language Models (LLMs), social media, and the weaponization of information.
- Friend or Foe? Uncover the dual nature of LLMs – how they can combat misinformation and, ironically, become its puppets.
- Adversary Playbook: Understand the tactics used by bad actors to manipulate technology and sow discord.
- Empowering PR: Equip yourself with actionable strategies to mitigate online abuse, reclaim public trust, and safeguard your brand reputation.
This session is tailor-made for PR professionals seeking to:
- Protect their brand from misinformation and disinformation attacks.
- Build trust and engagement with key audiences in a complex digital environment.
- Advocate for ethical and responsible use of technology in shaping public discourse.
- Become champions of truth and integrity in the digital age.
- Don’t just survive the information wildfire, learn to control it. Join us and ignite the power of PR in the digital age.
Hosted by the University of Texas at Arlington, 416 Yates St, Arlington, TX 76010 . Parking is provided for free for attendees.
Dr. Shirin Nilizadeh, Ph. D., Assistant Professor at the Department of Computer Science and Engineering at the University of Texas at Arlington.
Dr. Shirin Nilizadeh received her Ph.D. in Security Informatics from Indiana University Bloomington (IUB). For her dissertation, she received a two-year fellowship from the School of Informatics and Computing at IUB. Following her doctorate, she held postdoctoral positions at IUB (2014-2015), at the University of California Santa Barbara (2015-2017), and then at Carnegie Mellon University (2017-2018). Her research focuses on security and privacy in the context of systems and social networks using techniques from machine learning and big data analytics. She is the recipient of the National Science Foundation CAREER award (2023) and the Comcast Innovation Award (2022). Her research has been covered by several news and technology outlets, such as WIRED, MIT Technology Review Germany, Yahoo! Finance, and Communications of the ACM, as well as cited by official reports submitted to The Supreme Court and the Committee on Civil Liberties, Justice and Home Affairs in the European Union. She has served on numerous program committees of the most prestigious international conferences and workshops on computer security, privacy, web, and social media.