Save the Date: PRSA International Conference

Save the Date!
ICON 2022
Dallas-Fort Worth

Nov. 13 – 15, 2022
Gaylord Texan Resort, Grapevine, Texas


Join us in Dallas-Fort Worth for ICON 2022, which we plan to hold in person for the first time since 2019!

Our headquarters hotel for PRSA and PRSSA will be the one-of-a-kind Gaylord Texan Resort & Convention Center,where we’ll be celebrating PRSA’s 75th Anniversary. ICON 2022 will present top-notch thought leaders, an extensive array of breakout sessions, networking opportunities, and more. You’ll be able to enhance your perspective and skill sets, renew old friendships and make new contacts, and meet representatives from leading industry service providers.

Exclusive ICON 2022 Conference Hotel Rate

For accommodations at the Gaylord Texan Resort and Convention Center, click on the booking link or call (877) 491-5138 and ask for the Group Name “Public Relations Society of America.” PRSA has reserved a special room rate of $249 per night, plus taxes and fees. Rooms are guaranteed on a first-come, first-served basis through Oct. 5, 2022.

Plan Ahead and Reserve Your Seat at the Center of Influence in 2022.

Professional communicators wield incredible power as influencers in their organizations, industries and society. ICON 2022 will showcase the impact of public relations and strategic communications over the past 75 years as well as defining the role of the communicator in the future.


Digital Trends: Magnify Messages with Influencers, Data and Connected TV

Two Fort Worth strategic communications experts share insights into influencer relations and how behavioral data drives digital advertising

About this event

Our featured speakers are:

Dr. Guy Golan is an associate professor of strategic communication in Texas Christian University’s Bob Schieffer College of Communication.

Before joining TCU, Dr. Golan served on the Public Relations faculty of Syracuse University’s S.I. Newhouse School. He has co-edited two books and published more than 50 peer-reviewed journal articles focused on digital media, communication campaigns and media effects.

Dr. Golan’s current research focuses on “influencer relations,” which he describes as “the next big thing in public relations.” Dr. Golan argues that influencer relations, like media relations, should be a component of any strategic communications campaign. He has studied how influencers can help cut through the glut of information swirling about and deliver messages to your target audience.

Influencers, he says, are bridges into online communities. Savvy communications professionals take time to identify who the core influencers are in their markets, build partnerships with influencers, and keep them engaged.

Elizabeth “Eli” Milstein is director of sales for, the Fort Worth-based advertising automation platform with its headquarters on Mule Alley in the Historic Stockyards. She earned her undergraduate degree in international business from UT Arlington and has served as a Mission Arlington volunteer for 22 years.

A six-year, veteran, Eli works with agencies and brands to place ads wherever their customers are. aggregates advertising inventory across digital platforms and uses behavioral data and “digital breadcrumbs” to identify target audiences and connect them with an advertiser’s content.

The high-tech, matchmaking is a must as 86 percent of U.S. households today subscribe to high-speed Internet and watch content on demand on multiple devices. As Eli says, “Someone has to leverage where all the eyeballs are.”

This event is generously sponsored by Texas Producer, a North Texas video production company that specializes in telling stories through engaging video content and produces animation, corporate, original content and event video for companies, organizations, brands, and networks. Learn more at

Texas Producer Logo

Hidden in Plain Sight: Elevating How We Communicate About Race and Gender

Hidden in Plain Sight: Elevating How We Communicate About Race and Gender

At the intersection of Black History and Women’s History months, two celebrated TCU professions will discuss how the professional communications community can elevate content and conversations that address race and gender – and how we can truly see the opportunities in front of us.

Dr. Frederick W. Gooding Jr. is an associate history professor and the inaugural holder of the Dr. Ronald E. Moore Endowed Professor of the Humanities. He studies race, racism, and discrimination in pop culture and in entertainment and sports media and is the chair of TCU’s Race & Reconciliation Initiative.

Dr. Jacque Lambiase is a professor of strategic communication in the Bob Schieffer College of Communication. She has authored more than 50 articles on public relations, digital communication, and gender and sexuality in advertising. She directs TCU’s Certified Public Communicator Program, with its 10th cohort starting in summer 2022.

This event is generously sponsored by TCU’s Bob Schieffer College of Communication and its Master of Strategic Communication program.

Register now through Eventbrite to attend this virtual workshop from 12:30 to 1:30 p.m. Wednesday, March 2, 2022, on Zoom. Networking session begins at noon.

Tickets are $10 for PRSA members, $15 for non-members, and complimentary for students with a valid “edu” email address.

Support our Monthly Programming

Sponsor a Fort Worth PRSA program for $250. Our average attendance at each meeting is approximately 45 PR and marketing professionals.  

Benefits include:

  • Logo and link to your website included in the meeting invitation and Fort Worth PRSA monthly newsletter, which are distributed to approximately 500 PR/marketing professionals
  • Logo and link to your organization’s website/social media placed on Fort Worth PRSA website/social media during month of sponsorship
  • Organization introduction at luncheon by PRSA president, along with up to 2-minute time slot for organization representative to give elevator speech and/or giveaway(s)
  • Information about company placed at attendee seats
  • One complimentary guest lunch provided to the organization

For more information, contact Abbey Dudek via email here.

How We Built This: A Tale of Two Entrepreneurs and the Business They’ve Cultivated

PRSA FEB 17, 2022 Promo

What began as a friendship planted at a GFW PRSA special interest group meeting in 2005 quickly sprouted into a 10-year working relationship that blossomed into a full-on and flourishing business partnership. This is the story of The S & G Group, a respected strategic planning and communications consulting firm led by three-peat GFW PRSA Worthy Award Best of Show winners Gigi Westerman, APR, Fellow PRSA, and Sandra Brodnicki, APR.

Hear the secrets of this unlikely merger and tips for creating success, both professionally and personally. From learning to depend on each other to building and growing a competitive consulting agency, Westerman and Brodnicki will share lessons learned along the way. So, if you’ve ever thought about going out on your own or into business with someone else — or if you just want to be entertained by two fun entrepreneurs — this session is for you.

This session in generously sponsored by

When: 11:30 a.m. to 1 p.m., Thursday, February 17

Where: Colonial Country Club, 3735 Country Club Circle, Fort Worth, TX 76109

Cost: $30 for members; $35 for non-members; $20 for students

Purchase tickets here.