GFW PRSA May Luncheon

Finding “Aha” Insight in Data to Optimize Public Relations Strategy

Notice: This event will be virtual due to COVID-19. More details soon! 

Public relations practitioners often have access to lots of data in their organizations, but don’t always know how to quickly analyze that data to find actionable insights to move forward. This presentation will provide examples of how to analyze data and find insights. More specifically, you’ll learn how to:

• identify and peruse organizational data
• find insight in the data
• use that insight to inform future objectives and strategy

Speaker: Julie O’Neil, Ph.D.

 

Julie O’Neil, Ph.D., teaches and researches in the areas of public relations, measurement and evaluation and employee communication. She combines her corporate and nonprofit background, degrees in public relations and business, a desire to connect the academy and practitioners, and a love for teaching and learning to improve public relations practice. She has published and presented more than 90 peer-reviewed journal articles and papers on topics ranging from nonprofit communication, internal communication, standards and media source credibility. Julie is the Senior Associate Editor of the Public Relations Journal, and serves on the Institute for Public Relations Measurement Commission, the Journal of Public Interest Communication, the Journal of Public Relations Education and the International Public Relations Research Advisory Committee.  Julie is also Associate Dean for Graduate Studies and Administration in the Bob Schieffer College of Communication at TCU.

Many thanks to this month’s luncheon sponsor – TCU Bob Schieffer College of Communication. 

Costs:
• $30.00 (members)
• $35.00 (national members)
• $35.00 (non-members)
• $20.00 (students)

GFW PRSA April Luncheon

Level Up Your LinkedIn Influence

Notice: This event will be virtual due to COVID-19. 

Please join the meeting from your computer, tablet or smartphone.
https://global.gotomeeting.com/join/500600709

You can also dial in using your phone.
United States: +1 (872) 240-3212

Access Code: 500-600-709

LinkedIn has been around for more than a decade, but it may not be your favorite social media platform – yet. Right now, there’s an incredible opportunity to use LinkedIn to grow your presence. It has been developed into a robust content and engagement platform full of opportunity to build influence, thought leadership, and community – for your personal brand, as well as for your business.

In this workshop, you will learn how to cultivate community, engagement, and results on LinkedIn without spending your whole day there. You’ll also learn why now’s the time to create videos for LinkedIn and how to get started.  Attend this luncheon and you’ll walk away with specific actions you can take to amp up your LinkedIn game immediately – for your personal profile and even for business pages.

Speaker: Tiffany Monhollon

Tiffany Monhollon is an award-winning marketing, communications, and social media strategist who is passionate about helping businesses and professionals succeed. She speaks and writes for sites like Entrepreneur, MarketingProfs, Chief Marketer, Small Business Trends, and Media Post. From startups to non-profits to the Fortune 500, she’s led marketing and communications strategies for organizations from large to small, including the USA TODAY NETWORK, Social Media Club of Dallas, ReachLocal, and more. Today, she works as a fractional CMO and consultant, helping clients build and implement winning marketing and communications strategies.

PRSA COVID-19 Updates

Due to the latest COVID-19 developments, the following changes have been made to the chapter’s upcoming events:

• March 19: GFW PRSA Health Care Special Interest Group meeting – postponed

• March 26: PR After Dark Happy Hour – postponed

• April 1: PRSA April luncheon – will be turned into a virtual event. Watch for details.

• May 6: PRSA May Luncheon – will be turned into a virtual event. Watch for details.

We are thinking of you & your teams and feel that keeping this group of PR professionals in contact will be beneficial as we all navigate this unprecedented time.

GFW PRSA March Luncheon

We All Learned: A Crisis Communication Case Study

Presented by Wini King and Kim Brown, APR of Cook Children’s Healthcare System with guest panelists Sandra Brodnicki, APR, and Gigi Westerman, APR, Fellow PRSA of The S & G Group.

A crisis can test the best communication professional. When a child is involved, it can be especially difficult. Learn how the PR team at Cook Children’s Healthcare System juggled legal, media and internal challenges in a recent internationally publicized case. The relationships built and lessons learned are paving the way for stronger internal and external communications and offer insights for all of us as we prepare our organizations for potential challenges.

Costs
• $30.00 (members)
• $35.00 (national members)
• $35.00 (non-members)
• $20.00 (students)

Location
Colonial Country Club
*Complimentary valet included

Register HERE!

 

 

Publishing Rights – March PR History

How the women of Newsweek became the news – and made history

Written by: Jeff Rodriguez, Historian

On March 16, 1970, Newsweek magazine ran a cover story titled “Women in Revolt.” It was a dramatic story about women’s struggle for gender equality, with an equally dramatic illustration: A posterized photo of woman, her fist raised and appearing to break through the female gender symbol. Oh, and she was nude. 

That same day, 46 women from the Newsweek staff – fully clothed — held a press conference at the office of the American Civil Liberties Union to announce that they were suing the magazine for sex discrimination.

It’s not that there were no women working at the magazine; in fact, there were a lot. The problem was, they all had jobs like secretary, mail girl, researcher, news clipper and, occasionally, coffee server. But none worked as a senior writer. As former employee Lynn Povich noted in her book, “The Good Girls Revolt” females were told, ”women don’t write at Newsweek.” To be fair, the cover story had been written by a female. But she was a freelancer, and the wife of a male Newsweek reporter. Now that’s diversity.

The Newsweek women were the first in the media to bring a sex discrimination suit. And their press conference was successful in generating media coverage – just not necessarily the type they may have wanted. The New York Times reporter (a male) noted that the women were cheered on by a “minskirted” female reporter, adding, “By contrast, some 30 young women of the Newsweek staff who were present at the news conference were neatly and almost conservatively dressed.”

But the Times’ coverage was lame compared to that of their crosstown rival, the forward-thinking New York Daily News. Their gem of a headline was, “Newshens Sue Newsweek for Equal Rights.” Not to be outdone, the reporter wrote, “46 women, most of them young and most of them pretty, announced they were filing sex discrimination charges today against Newsweek.” In an act of shocking negligence, the journalist failed to report how many of the women present were not young and not pretty.

In response to the lawsuit, Newsweek’s editor in chief issued a statement denying there was any discrimination at the magazine, which was a big relief to everyone. But he added that the idea of giving women greater responsibility was “under active consideration.” You know how men are always changing their minds.

And they did change  their minds. Management signed an agreement with the women on Aug. 26, 1970, 50 years to the day that women had won the right to vote.

Similar female activism would follow at Time, Inc., Reader’s Digest and at Ladies’ Home Journal, where the male leadership apparently had overlooked the magazine’s slogan, “Never Underestimate the Power of a Woman.” Especially one on deadline. More recently, the suit inspired an Amazon television series.

In the bigger picture, the lawsuit was another major milestone in what has been called “The longest revolution.” And clearly, women have made great progress in their fight for gender equality. But anyone who thinks women have achieved full parity had better think twice before opening his mouth and showing everyone what a fool he is. Just like my wife told me.