GFW PRSA March Luncheon

We All Learned: A Crisis Communication Case Study
Presented by Wini King and Kim Brown, APR of Cook Children’s Healthcare System with guest panelists Sandra Brodnicki, APR, and Gigi Westerman, APR, Fellow PRSA of The S & G Group.

A crisis can test the best communication professional. When a child is involved, it can be especially difficult. Learn how the PR team at Cook Children’s Healthcare System juggled legal, media and internal challenges in a recent internationally publicized case. The relationships built and lessons learned are paving the way for stronger internal and external communications and offer insights for all of us as we prepare our organizations for potential challenges.

• $30.00 (members)
• $35.00 (national members)
• $35.00 (non-members)
• $20.00 (students)

Colonial Country Club
*Complimentary valet included

GFW PRSA January Luncheon

Research shows listening is the most important communication skill for your career. So, what can you do to be a better listener?

Join us for our February luncheon, “Effective PR Begins With Effective Listening” with guest speaker, John Hoffmann, on Wednesday, February 5 at 11:30 a.m. at Colonial Country Club.

As PR pros, we take great pride in how well we communicate. We work hard to write concisely and effectively. We practice repeatedly to speak with passion and authority. Yet, most of us rarely put that kind of focus on the most important aspect of communicating: listening.

Research shows listening is the most important communication skill for your career. So, what can you do to be a better listener? PR pro and PRSA member John Hoffmann will share some thoughts that can help. In his presentation, you’ll learn:
• Why most people aren’t very good listeners.
• What it means to be a mindful listener.
• How you can listen to understand.

Featured Guest Speaker: John Hoffmann – Director of Communication Strategy with Exeter Finance & Adjunct Instructor of Speech Communication with Tarrant County College

Schedule for Feb. 5, 2020 (NOTE: This is the first Wednesday of the month.)
• 11:30 a.m. to 12 p.m. – Luncheon registration/networking
• 12 p.m. to 1 p.m. – “Effective PR begins with Effective Listening”

• $30.00 (members)
• $35.00 (national members)
• $35.00 (non-members)
• $20.00 (students)

• Seasonal Fruit Salad
• Garden Salad with Cucumbers, Grape Tomatoes
• Red Onions, Cheddar Cheese & Croutons
• Dressings: Ranch, Blue Cheese, Balsamic Vinaigrette
• Grilled Chicken Marsala with Cremini Mushroom Sauce
• Garlic & Parmesan Crusted Cod, Smoked Tomato Butter
• Herb Roasted New Potatoes, Seasonal Vegetables
• Assorted Rolls and Butter
• Cherry Cobbler and Pecan Pie

GFW PRSA Chapter Holiday Happy Hour

Join us for a holiday happy hour to celebrate GFW PRSA’s amazing year, and offer a toast to 2020!

Date & Time
Monday, Dec. 16, 2019
5:30 to 7:30 p.m. ~ Come & Go

Kent & Co. Wines
1101 West Magnolia Avenue
Fort Worth, Texas 76104

Costs & Other Details
General Admission: $5
First drink and appetizers are covered by your ticket price.
Guests are welcome.
We hope to see you there!

GFW PRSA January Luncheon

Diversity, Equity & Inclusion: A 21st Century Game Changer

About this Event

What role does PR play in advancing D&I in the organization? How can PR work hand-in-hand with HR to discover and celebrate that common humanity?

PR and HR leaders increasingly find themselves dancing to the same music. The growing demand for Diversity, Equity and Inclusion — locally, nationally and globally — impacts both public relations and HR roles and responsibilities. This interactive presentation will lift up critical Diversity, Equity & Inclusion practices that strengthen a company’s capacity to Walk (HR) the Talk (PR).

Estrus Tucker and Cathy Holt, both with DEI Consultants, will address how PR and HR managers must work in concert with the C-Suite to promote and implement D&I initiatives. Attendees will gain clarity about their growing role in co-creating a thriving, human-centered culture.

Participants will also learn:

  • The value of diverse perspectives in connecting with diverse audiences.
  • Understanding how PR impacts diversity and diversity will impact PR.

PR leaders are encouraged to invite their HR, Talent Management, and Education colleagues to join them for this impactful discussion and luncheon.


Featured Speakers from DEI Consultants, LLC

  • Estrus Tucker, Chief Equity Officer
  • Cathy Holt, Chief Transformational Learning Officer


Schedule for Jan. 8, 2020

  • 11:30 a.m. to 12 p.m. – Luncheon registration/networking
  • 12 p.m. to 1 p.m. – “Diversity, Equity & Inclusion: A 21st Century Game Changer”


Buffet Menu

  • Baby Spinach Salad with Goat Cheese, Toasted Almonds, Roasted Beets & Blueberries
  • Dressings: Balsamic Vinaigrette & Ranch Dressing
  • Seasonal Fruit Salad
  • Red Potato & Arugula Salad
  • Grilled Chicken Bruschetta
  • Baked Salmon with Walnut Pesto
  • Cauliflower & Potato Mash
  • Steamed Seasonal Vegetables
  • Assorted Rolls and Butter
  • Yogurt Lemon Pound Cake with Marinated Strawberries
  • Blueberry Almond Fudge



  • $30.00(members)
  • $35.00 (national members)
  • $35.00 (non-members)
  • $20.00 (students)


Special Thanks

Special thanks to Balcom Agency for donating the graphic design for this month’s program topic.

Estrus Tucker, Chief Equity Officer, DEI Consultants, LLC

Cathy Holt, Chief Transformational Learning Officer, DEI Consultants, LLC

Safehaven honors one of GFW PRSA’s very own with Legacy of Women Award

Legacy is not leaving something for people. It’s leaving something in people. —Peter Strople

Gigi Westerman, APR, Fellow PRSA, has been recognized with the prestigious 2019 SafeHaven Legacy of
Women Award. Westerman, a long-time member of GFW PRSA, was honored in October, along with
nine others community leaders and advocates during the 27 th annual Legacy of Women awards
ceremony. SafeHaven’s mission is to end domestic violence through safety, support, prevention and
social change as the largest and most comprehensive domestic violence service provider in Tarrant
The event “expands awareness of the astonishing one in three Tarrant County women who will
experience domestic violence in their lifetime, while honoring women who are leaders and advocates in
our region,” said Kathryn Jacob, president and CEO of Safehaven. “Legacy of Women exemplifies the
word ‘community’ with an unwavering support and continuous rise for change.”
Westerman is co-founder of The S & G Group, an Arlington-based strategic planning and
communications firm that offers integrated communications, market research and analysis, branding,
media relations, crisis communications, issue management, and media training services to clients in the
government, nonprofit and business sectors. Westerman launched the firm in 2015 with long-time
business partner Sandra Brodnicki, APR.
Westerman’s commitment in Tarrant County is all encompassing, according to Michelle Clark, APR,
Associate Vice Chancellor, Advancement Strategy and Administration at Texas Christian University and
Director, Greater Fort Worth PRSA. “Gigi demonstrates that throughout all aspects of her life – while
working on behalf of clients, volunteering for nonprofit organizations, being a committed friend, and
making a difference as a leader and mentor,” Clark said. “She is insightful and unfailingly generous of her
expertise, and uses her time and talents to help make our community and profession better.”
Westerman has been an active member of PRSA since 2002, serving in local and national capacities.
After earning her accreditation in 2010, she dedicated herself to helping others obtain their APRs,
through individual mentorship and local and national accreditation efforts. After being inducted into the
PRSA College of Fellows, she was asked to lead the College of Fellows mentoring efforts and helped
develop a national plan to enhance mentorship within the organization. She has also served as a GFW
PRSA board member and assembly delegate since 2012, bringing local issues to the national stage.