GFW PRSA May Virtual Program

Zoom Meeting: How Public Relations Practitioners Can Help Organizations Adapt to COVID-19: presentation and Q&A with Julie O’Neil, Ph.D.

Sponsored by: TCU Bob Schieffer College of Communication

As organizations of all types and sizes adapt to the pandemic, organizational leaders are increasingly relying on public relations practitioners to help with strategy and tactics. Public relations practitioners’ expertise has undoubtedly become more valued than ever. In this session you will learn research-based recommendations regarding the following communication topics:

Recommended communication channels
Employee engagement approaches
Messaging strategies for organizational leaders, external stakeholders and employees
Q&A to follow presentation.

Julie O’Neil, Ph.D., teaches and researches in the areas of public relations, measurement and evaluation and employee communication. She combines her corporate and nonprofit background, degrees in public relations and business, a desire to connect the academy and practitioners, and a love for teaching and learning to improve public relations practice. She has published and presented more than 90 peer-reviewed journal articles and papers on topics ranging from nonprofit communication, internal communication, standards and media source credibility. Julie is the Senior Associate Editor of the Public Relations Journal, and serves on the Institute for Public Relations Measurement Commission, the Journal of Public Interest Communication, the Journal of Public Relations Education and the International Public Relations Research Advisory Committee. Julie is also Associate Dean for Graduate Studies and Administration in the Bob Schieffer College of Communication at TCU.

*After registering, we will send you an Outlook calendar notice with the Zoom meeting link.

Costs
• $5 (Members)
• $5 (National Members)
• $5 (Non-Members)
• $5 (Students)

Many thanks to this month’s luncheon sponsor: TCU Bob Schieffer College of Communication.

Julie O’Neil, Ph.D.

Associate Dean for Graduate Studies and Administration in the Bob Schieffer College of Communication at TCU.

Self-quarantined

Written by: Jeff Rodriguez, Historian

In 1918, accurate information about the extent of the flu pandemic was often kept under lockdown.

During the influenza pandemic of 1918, April was a relatively uneventful month. But given the current circumstances, it seems a good idea to interrupt our regularly scheduled column to look at this event from a PR perspective.

The first thing to note is that the crisis was wrongly blamed on another country: that pandemic was often called “the Spanish flu.” But World War I was going on, and reports of the damage being done by the flu might encourage one’s enemies and discourage morale.

So the major countries involved in the war (including the U.S.) withheld information on the extent of the flu. As the Smithsonian explained, “By contrast, neutral Spain had no need to keep the flu under wraps. That created the false impression that Spain was bearing the brunt of the disease.”

If only officials had kept the virus under wraps as carefully as they did information. The New York Times, for example, ran a story quoting the city’s health commissioner. The headline: “Influenza epidemic not expected here.” The headline for an interview with U.S. Surgeon General Rupert Blue was, “Advises on Mild ‘Flu.’ ”And the headline in an Iowa paper read, “Iowa physicians say epidemic is old-fashioned influenza, nothing more.”

Historian John M. Barry, author of, “The Great Influenza,” noted that President Wilson went one step further, creating the dubiously named Committee for Public Information. As the group’s founder explained, “Truth and falsehood are arbitrary terms. The force of an idea lies in its inspirational value.” Which is why it was not called the Committee for Truthful Public Information.

Fortunately, there were many efforts to accurately educate citizens. For example, The Wisconsin State Journal reported on the “woeful shortage” of medical staff, adding that local pastors were asking people to stay at home. And the Seattle Times ran blurbs explaining flu safety precautions and symptoms on its front page. Above the masthead.

But with so many conflicting messages, conflicting responses were inevitable, often with tragic results. Never was this more evident than in Philadelphia.

In September, the city decided to hold a massive parade for war bonds. Medical and public officials both objected to the idea, but their concerns were repressed by higher-ranking officials. The day after the event, the Philadelphia Enquirer proudly reported, “Representatives of a great nation embattled take part in tremendously impressive pageant.” A few weeks later, the same paper reported 200,000 cases in the city, escalating deaths and an emergency hospital being built.

Some of the best information on the pandemic would not be available for another 20 years. Legendary author Katherine Anne Porter was stricken with the flu, and became so sick that her obituary was prepared. Porter survived, and her 1939 novel, “Pale Horse, Pale Rider” is a fictionalized account of her experience living – and almost dying – at that time. One historian who later wrote about the pandemic dedicated his book to Porter.

Hopefully, this pandemic will be kinder to us than the first crisis (although the 1918 crisis saw far more deaths in the fall than the spring.) Whatever happens, it’s worth keeping in mind the important role PR pros can plan. As a professor from Middle Tennessee observed, “there are numerous lessons to be learned [from 1918] about perception management, rumor control, and public belief about what is and is not happening.”

Author John M. Barry was more blunt. “The biggest lesson from the 1918 pandemic is clearly to tell the truth,” he said. “People can deal with the truth. It’s the unknown that’s much scarier.”

May all of you – and the truth – stay safe.

COVID-19 Update

#FWPRSA: Due to the latest COVID-19 developments, the following changes have been made to the chapter’s upcoming events:

• March 19: GFW PRSA Health Care Special Interest Group meeting – postponed

• March 26: PR After Dark Happy Hour – postponed

• April 1: PRSA April luncheon – will be turned into a virtual event. Watch for details.

• May 6: PRSA May Luncheon – will be turned into a virtual event. Watch for details.

We are thinking of you & your teams and feel that keeping this group of PR professionals in contact will be beneficial as we all navigate this unprecedented time.

GFW PRSA April Luncheon

Notice: This event will be virtual due to COVID-19.

Register here: https://bit.ly/2w3GKM3
Upon registering, a Zoom calendar notice will be sent to you.

Price:
• $5 Members
• $10 Non-members
• $5 Students

LinkedIn has been around for more than a decade, but it may not be your favorite social media platform – yet. Right now, there’s an incredible opportunity to use LinkedIn to grow your presence. It has been developed into a robust content and engagement platform full of opportunity to build influence, thought leadership, and community – for your personal brand, as well as for your business.

In this workshop, you will learn how to cultivate community, engagement, and results on LinkedIn without spending your whole day there. You’ll also learn why now’s the time to create videos for LinkedIn and how to get started. Attend this luncheon and you’ll walk away with specific actions you can take to amp up your LinkedIn game immediately – for your personal profile and even for business pages.

Speaker: Tiffany Monhollon

Tiffany Monhollon is an award-winning marketing, communications, and social media strategist who is passionate about helping businesses and professionals succeed. She speaks and writes for sites like Entrepreneur, MarketingProfs, Chief Marketer, Small Business Trends, and Media Post. From startups to non-profits to the Fortune 500, she’s led marketing and communications strategies for organizations from large to small, including the USA TODAY NETWORK, Social Media Club of Dallas, ReachLocal, and more. Today, she works as a fractional CMO and consultant, helping clients build and implement winning marketing and communications strategies.

GFW PRSA March Luncheon

We All Learned: A Crisis Communication Case Study
Presented by Wini King and Kim Brown, APR of Cook Children’s Healthcare System with guest panelists Sandra Brodnicki, APR, and Gigi Westerman, APR, Fellow PRSA of The S & G Group.

A crisis can test the best communication professional. When a child is involved, it can be especially difficult. Learn how the PR team at Cook Children’s Healthcare System juggled legal, media and internal challenges in a recent internationally publicized case. The relationships built and lessons learned are paving the way for stronger internal and external communications and offer insights for all of us as we prepare our organizations for potential challenges.

Costs:
• $30.00 (members)
• $35.00 (national members)
• $35.00 (non-members)
• $20.00 (students)

Location:
Colonial Country Club
*Complimentary valet included