“Moving PR Measurement Forward”
October 21 – GFW PRSA Half-Day Professional Development Program & Luncheon
Presented by: Marianne Eisenmann, inVentiv Health Public Relations Group
Join the Greater Fort Worth PRSA on Wednesday, Oct. 21, for a half-day professional development program and luncheon featuring Marianne Eisenmann, head of research and analytics at inVentiv Health Public Relations Group, who will join us from New York City to discuss “Moving PR Measurement Forward.”
Nearly everyone agrees on the value of PR measurement, but doing something about it can still be a challenge. This session will focus on identifying steps you can take to put measurement into action, including applying the Barcelona Principles and PR standards, using an integrated approach to measurement, measuring relationships and incorporating best practices for practitioners at all levels.
Click here to register!
The morning program will consist of:
- Revisiting standards: Barcelona Principles 2.0
- Setting measureable objectives
- Establishing benchmarks
- Achieving actionable measurement
- AVEs and the AMEC Valid Metrics Framework
- Integrated measurement
- Measuring intangibles
- Exploring PR measurement standards for traditional and social media
The lunch session, titled “Measurement Rules,” will include:
- Barcelona Principles 2.0
- Putting the Principles into action
- Best practices in evaluating PR programs
- 8 a.m. – Seminar Registration/Networking
- 8:30-11 a.m. – Professional Development Seminar (approximately 11-11:20 a.m. Q&A followed by room changeover for luncheon)
- 11:30 a.m.-12 p.m. – Luncheon Registration/Networking
- 12-1 p.m. – Annual Membership Meeting & Luncheon Program
About Marianne Eisenmann
Marianne Eisenmann is head of research and analytics at inVentiv Health Public Relations Group, where she leads a team that focuses on research as the foundation for the development of communications strategy and planning and commits to delivering evidenced-based public relations. She and her team work with leading global companies, such as Amgen, Boehringer Ingelheim, J&J, Novo Nordisk and Pfizer.
An established thought leader in communications research and measurement and an elected member of the Institute for Public Relations Measurement Commission, Eisenmann led the development of the standards for traditional media measurement and, together with her co-authors, received the 2014 Jackson Sharpe Award for research testing their reliability. She received the Jack Felton Golden Ruler Silver Merit Award, an AMEC Communication Effectiveness Award and PR Daily’s Best PR Research Award, for her METRIC Model for measuring engagement. She was also included in PharmaVOICE’s 2012 list of the “100 Most Inspiring People” in the life sciences industry.
Eisenmann’s career in communications and public relations has had an international focus, including positions in Washington, D.C.; Beijing, China; Hong Kong; and New York. She has an MBA from George Washington University and a BA from St. Lawrence University in New York State. She is a member of the IPRA United Nations Department of Information Advisory Group and the International Association for the Measurement and Evaluation of Communication.