President’s Column – March 2014

Richie Escovedo, Greater Fort Worth PRSA President
richie.escovedo@gmail.com

Before we get any further into this year, I want to share our chapter’s vision and direction for 2014.

VISION: Public Relations is a lead discipline in driving strategic goals and achieving excellence in every organization.

MISSION: As the preeminent association for public relations and communications professionals, PRSA empowers a diverse community of members at every stage of their career with the knowledge and resources to advocate for the profession, achieve ethical  and professional excellence, and drive the strategic outcomes of their organizations.

The Greater Ft. Worth Chapter of PRSA will use the PRSA National Strategic Plan as a starting point for its vision and will promote alignment and further PRSA’s priorities of advancing professional excellence, diversity and ethics within the industry. I encourage all of our members (and others interested in what we do) to read through our 2014 Chapter Vision Guide to see our target areas of focus this year.

March reminder: There will be no Fort Worth PRSA lunch program this month. Instead, we’re joining forces with our friends at AAF Fort Worth and Social Media Club Ft. Worth for a special event on March 27 – Monster Loyalty: How Lady Gaga Turns Fans into Fanatics.