PRSA Luncheon – Overcoming Challenges to Tell the F-35 Story Worldwide


Join the Greater Fort Worth PRSA chapter for its first luncheon of the new year, as we learn about the highly integrated, 24/7 strategic public relations network that supports the world’s most advanced fighter plane, the F-35 Lightning II. Speaker Mike Rein will share how the F-35’s rocky start, marked by development delays and frequent negative media coverage, has turned the corner in the past 12 months and recently celebrated completion of its 100th aircraft. In addition to being a stealthy “fifth generation” fighter, the F-35 is an economic engine that provides 40,000 jobs in Texas and more than 125,000 across the United States. To learn more about the F-35, visit

Wednesday, January 8 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.


  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

About the Speaker:

Michael J. “Mike” Rein
Mike ReinMichael J. “Mike” Rein is the Director, Fighter Group Communications for Lockheed Martin Aeronautics in Fort Worth. He leads a staff of eight and is responsible for all Communications activities associated with Lockheed Martin’s F-35 Joint Strike Fighter Program. Prior to joining Lockheed Martin, Rein was Communications and Customer Relations manager for United Launch Alliance, a Lockheed Martin – Boeing Company joint venture, at Cape Canaveral Air Force Station, Florida. He was responsible for developing and executing all external communications for ULA’s 3,800 person workforce and was the lead communicator for all ULA rocket launches. Before joining ULA, Rein served at NASA’s Kennedy Space Center as Chief, Media Services. He led a 52-person team that included public relations, broadcast television and world wide web operations covering all aspects of KSC programs ranging from Space Shuttle, International Space Station and Expendable Launch Vehicle programs. Mike also served 20 years in the U.S. Air Force in a variety of Communications and leadership positions. He has a Bachelor of Arts degree in Journalism from Southwest Texas State University and two Master’s degrees – one from the Naval War College in National Security and Strategic Studies and one from Golden Gate University in Public Administration.


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