GFW PRSA Luncheon: APR – Defining Standards of Practice for 50 Years


Join the Greater Fort Worth PRSA chapter to celebrate the 50th anniversary of the Accreditation in Public Relations designation. Speaker Douglas Cannon, Ph.D., APR + M, will use examples from his career to illustrate how APR has helped set practice standards and influenced how public relations people approach their work since 1964. Offering his work with The United Methodist Church in Texas as a case study, Cannon will focus on approaches to research to prepare for public relations activities, planning to reach well-defined objectives, implementation steps, and evaluation of results based on criteria established in advance.

Greater Fort Worth PRSA APRs and Fellows will also be honored at the lunch.

The APR is the public relations industry’s only national postgraduate certification. The voluntary credential assesses a candidate’s knowledge, skills and abilities in 60 areas of practice. They include research, planning, program evaluation, business literacy, ethics and management skills. The Universal Accreditation Board administers the APR program and includes representatives from eight public relations professional associations (including PRSA) and the Department of Defense. For more information about obtaining the APR designation, visit

Wednesday, April 9 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Online registration for this event.


  • GFW PRSA Members – $25
  • National PRSA Members – $30
  • Non-members – $35
  • Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

About the Speaker:

Douglas Cannon, Ph.D., APR + M
CannonDouglas Cannon, Ph.D., APR + M, has been Accredited in Public Relations since 1991 and is serving his second stint on the Universal Accreditation Board. From 2001 to 2007, he represented the Religion Communicators Council and helped re-engineer the Accreditation Examination. Since 2012, he has represented PRSA. He has helped launch the additional skill identifier for military communication (APR+M) and a new entry-level certificate for recent college graduates. Cannon teaches public relations at Virginia Tech. From 1984 to 2008 he was a communication executive for The United Methodist Church in Texas. Before that he worked as a print journalist in Ohio and Indiana and taught journalism in Kentucky. He served as a U.S. Army public affairs officer for 28 years (active and reserve) and retired as a lieutenant colonel in 2003.


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