PRSA Luncheon: Show You’re Worthy

Join the Greater Fort Worth PRSA chapter for lunch and learn about plans for the 2014 Worthy Awards. Hear some tips about how to put your best foot forward with a winning nomination! The GFW PRSA Chapter’s Worthy Awards were presented for the first time in 2012, and the professional recognition program grew substantially in its second year. Committee members are working now to make the awards process and event even better in 2014.

This year’s Worthy Awards co-chair, Holly Ellman, will kick things off with an overview of plans and key dates for this year’s awards, leading up to the celebration and awards night at the Fort Worth Club on Thursday, May 29. Next, co-chair Joe Stout will talk about the new entry process and share some recommendations from past judges about how to create a nomination that shows the full value of your communications product or project. Also, the 2013 Worthy Award Best of Show winner Gigi Westerman, APR, Fellow PRSA and her client Shannon Wingo from the Tarrant County Public Health Department will discuss their award winning strategic communications program: “Breastfeeding Works,” a campaign designed to educate employees and elicit support for a new worksite lactation policy.

Wednesday, February 12 • 11:30 a.m. to 1 p.m.
Colonial Country Club (3735 Country Club Circle, Fort Worth, TX 76109)

Complimentary valet parking provided!

Click here to register.

Cost:

• GFW PRSA Members – $25
• National PRSA Members – $30
• Non-members – $35
• Students – $20

Walk-ups: Add an additional $5 to the above prices

To account for additional costs associated with walk-ups and other meeting services, the Greater Fort Worth Chapter of PRSA uses the following reservation policy: Online reservations are due no later than 5 pm the Friday prior to the luncheon, and cancellations must be made by 5 p.m. the day before the luncheon. No-shows will be billed or a representative may attend in that person’s place at no additional charge. Walk-ups are accepted for an additional $5 if space is available.

About the Speakers:

Holly Ellman
Holly Ellman serves as assistant director of communications in TCU’s office of Strategic Communications Management, with a focus on media relations. She manages the University’s faculty experts and provides strategic marketing and communication services to TCU’s College of Science & Engineering. Holly’s past work experience includes serving in a public relations capacity for Texas Wesleyan University, Fort Worth Country Day School, Witherspoon Advertising & Public Relations and Casa Manana Theatre. She began her undergraduate studies at TCU and earned a bachelor’s degree from Texas Wesleyan University. She is on the board of directors of Imagination Celebration of Fort Worth and is a member of the National Charity League, Fort Worth Chapter, with her daughter, Rachel. Holly is a past president of the Greater Fort Worth Chapter of PRSA and currently serves as an assembly delegate and Worthy Awards co-chair.

Joe Stout
Joe Stout is Director of Integrated Communications for Lockheed Martin Missiles and Fire Control, where he leads a team of 40 employees who perform media relations, internal communications, community relations, marketing communications and graphics/multimedia functions in Grand Prairie, Texas and Orlando, Florida.  Joe has more than 30 years of public relations experience in the aerospace industry, including extensive work in media relations and international communications. Joe previously spent two years as a reporter at a daily newspaper, is a native of Dallas, and holds a degree in English and Journalism from Texas A&M-Commerce.

Gigi Westerman, APR, Fellow PRSA
Gigi Westerman, APR, Fellow PRSA, began her career as a television news producer and reporter before transitioning into public relations, where she worked primarily in the healthcare and insurance sectors. In 2001, she founded Strategic Image, Inc. to help organizations create memorable and measurable communication campaigns designed to achieve their business goals.  Westerman’s expertise includes strategic planning, brand development, crisis communication, issues management, media relations, social media planning and media and brand ambassador training. In addition to winning two Worthy Awards last year, Westerman was also named a finalist in the PR News Nonprofit Awards and was awarded a PRSA Silver Anvil Award of Excellence. Her client roster includes leaders in government, insurance, healthcare, law and the nonprofit sector.

Shannon O’Quin Wingo, R.D., L.D., IBCLC, RLC
Shannon O’Quin Wingo, R.D., L.D., IBCLC, RLC is a registered dietitian & board certified lactation consultant who has worked for the Texas Women, Infants and Children Supplemental Nutrition Program (WIC) program for 20 years. She is currently employed by Tarrant County Public Health as the WIC program Breastfeeding Coordinator.