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Mindfulness and Messaging: Mental Health, Youth and the Content We Create

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Join Greater Fort Worth PRSA at Ridglea Country Club in Fort Worth from 11:30 a.m. to 1 p.m. Wednesday, Aug. 3, 2022, for a conversation focused on mental health, young people and how both are affected by the communications content we create.

Speakers include Laura Van Hoosier, APR, Fellow PRSA, Assistant Vice President for Public Relations at Cook Children’s, and Kim Brown, APR, Public Relations Manager at Cook Children’s. Both helped produce the Joy Campaign and its related podcast, Raising Joy. The campaign launched in April 2021 as a suicide prevention initiative aimed at reaching parents through honest conversations about the mental wellbeing of children and teens. The podcast followed in 2022 to further empower parents with tools and strategies they can use to support their children and themselves.

Two experts in behavioral health will further explore the impact of messaging on mental health:
Cynthia Powell is an assistant professor of Lifestyle Health Sciences at UNT HSC and founder of Cynergy Wellness Group LLC. Powell also provides coaching and training in a variety of areas including mindfulness, resilience, self-care and stress management.

Kristi Wiley has served as program director for the Jordan Elizabeth Harris Foundation since 2018. The foundation works to prevent suicide, eliminate stigma and provide hope to people struggling with depression. Previously, Wiley served as development director for the AIDS Outreach Center in Fort Worth and as Development Manager for the Boys & Girls Clubs of Greater Fort Worth.

This event is generously sponsored by The Center for Children’s Health led by Cook Children’s

The deadline to buy tickets is 11:59 p.m. Thursday, July 28, to meet our venue’s catering count deadline. Purchase here.

We look forward to seeing you!

 

PRSA College of Fellows

PRSA Welcomes 17 New Members into Its College of Fellows in 2022

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NEW YORK, July 13, 2022 – PRSA, the nation’s leading professional organization serving the communications community, announced today the election of 17 new members into the College of Fellows, comprised of more than 700 leading professionals and educators, each of whom has left a significant footprint on the public relations profession.

“I thank these members for their generous contributions to the communications profession,” said Dr. Felicia Blow, APR, 2022 PRSA Chair. “The process is rigorous for College of Fellows applicants, and I commend each of them for their superior efforts in attaining this achievement. I extend a hearty congratulations to the Class of 2022 for their inspiring service, leadership and commitment to our industry and their fellow communicators.”

The 2022 inductees are:

Ellen Averill, APR, Fellow PRSA, Vice President Communications & Strategy, Tulsa Zoo Management, Inc.; Tulsa, Oklahoma
Sandra R. Brodnicki, APR, Fellow PRSA, Partner, The S & G Group; Arlington, Texas
Jeremy C. Burton, APR, Fellow PRSA, Vice President for Connection, The Voice of the Martyrs; Bartlesville, Oklahoma
Clark P. Dumont, M.S., APR, Fellow PRSA, Principal & Counselor, Dumont Communications; Las Vegas, Nevada
Jamie D. Floer, APR, Fellow PRSA, Communications Manager, Toho Water Authority; Kissimmee, Florida
Kelly C. Gaggin, PhD, APR, Fellow PRSA, Assistant Teaching Professor, Syracuse University; Fayetteville, New York
Lauren Green-Caldwell, APR, Fellow PRSA, Vice President Communications, CCMO, National Jewish Health; Denver, Colorado
J. Elyse Hammett, APR, Fellow PRSA, Vice President, Marketing and Communications, Community Foundation for Greater Atlanta; Atlanta, Georgia
Wendy Shill Kurtz, APR, Fellow PRSA, Founder and President, Elizabeth Charles & Associates, LLC; Winter Garden, Florida
Kena L. Lewis, APR, Fellow PRSA, Senior Director, Public Affairs & Media Relations, Orlando Health; Orlando, Florida
Debra Peterson, APR, Fellow PRSA, President, Comm365; Overland Park, Kansas
Sally Ridenour, APR, Fellow PRSA, Chief Content Strategist, Oregon Department of Transportation; Salem, Oregon
Tracy Schario, APR, Fellow PRSA, Senior Manager and Department Head, External Communications, MITRE; White Stone, Virginia
Bey-Ling Sha, Ph.D., APR, Fellow PRSA, Dean, College of Communications, California State University, Fullerton; Fullerton, California
Pamela Thompson, MBA, APR, Fellow PRSA, Manager of Internal Communications, AllianceRx Walgreens Prime; Wylie, Texas
Laura Moore Van Hoosier, APR, Fellow PRSA, Assistant Vice President, Public Relations & Communications, Cook Children’s Health Care System in Fort Worth, Texas; Grapevine, Texas
Rebecca M. Villarreal, APR, Fellow PRSA, Executive Director of Communications, New Braunfels Independent School District; New Braunfels, Texas
The College of Fellows Class of 2022 will be honored during a virtual celebration on Sunday, November 6, and Inducted at the College of Fellows Induction Celebration at the Gaylord Texan Resort & Convention Center on Saturday, November 12.

Members of the College of Fellows serve in PRSA Chapter, District, Professional Interest Sections and National leadership positions. To qualify for admittance, the communications professional must be a current PRSA member, have at least 20 years of PR and communications experience, hold the Accredited in Public Relations (APR) credential and have demonstrated superior professional performance in the practice/teaching of public relations.

About PRSA
The Public Relations Society of America (PRSA) empowers its members to succeed at every stage of their careers through a wide breadth of professional development, networking and leadership opportunities. Guided by its Code of Ethics, PRSA is collectively represented by 110 Chapters and 14 Professional Interest Sections, as well as on nearly 375 college and university campuses in the U.S., Puerto Rico, Argentina, Colombia and Peru through its student organization, the Public Relations Student Society of America (PRSSA). PRSA’s signature events include the Anvil Awards and ICON, the premier annual gathering for communications professionals and students. For more information, visit www.prsa.org.

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Media Contact:
Rod Granger
(212) 460-0307
rod.granger@prsa.org

PRSA College of Fellows

PRSA College of Fellows

Emmitt Smith

Pro Football Hall of Fame Running Back Emmitt Smith to Keynote at ICON 2022

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We’re excited to report that professional football icon Emmitt Smith, one of the greatest ever to play the game, has joined the keynote speaker lineup for , taking place Nov. 13-15 at the Gaylord Texan Resort and Convention Center in Grapevine, Texas.

During his 15 seasons as a running back in the National Football League, Smith set records that still stand today. His impressive resume includes three Super Bowl championship rings with the Dallas Cowboys, induction into the Pro Football Hall of Fame in 2010 and his 2019 selection to the prestigious NFL 100 All-Time Team.

“Emmitt Smith is a proven leader, mentor and role model both on and off the football field,” noted Dr. Felicia Blow, APR, 2022 PRSA Chair. “And while he’s most widely known for setting rushing records, running successful businesses, providing educational opportunities to underserved youth and, yes, ‘dancing with the stars,’ he is also an expert communicator. The advice and counsel Emmitt will share will provide valuable insights to all strategic communications professionals, and we look forward to having him share his expertise and experience.”

In a conversation at ICON 2022 with Gary McCollum, an author, activist, mentor and former SVP and GM at Cox Communications, Smith will share winning strategies on a wide variety of topics. He will discuss how communications professionals can protect, manage and enhance brand reputation; resources and tools he uses to positively and strategically impact and develop his businesses and charities; and the DEI challenges and opportunities communicators face in today’s fraught political climate, among other subjects of importance to all practitioners.

After his playing days, Smith served as a football analyst and then took his television career a step further when he won the third season of ABC’s “Dancing with the Stars.” Smith also added author to his list of accomplishments, publishing “Game On,” which outlines the principles that helped him succeed both on and off the field.

Smith now runs several companies involved in real estate, construction and technology. He is active in charitable outreach in the Dallas area and on a national level, providing educational opportunities and unique experiences for underserved youth.

Last year, Smith became a co-owner of a NASCAR team partnering with Jesse Iwuji Motorsports for the 2022 NASCAR Xfinity Series season. A major theme of Smith and Iwuji’s partnership centers on STEM education for lower-income communities and diversity and inclusion initiatives within the sport of NASCAR.

At ICON 2022, Smith joins a dynamic keynote speaker lineup that also includes Academy Award-winning actress and trailblazing activist Marlee Matlin as well as award-winning journalist and bestselling author Katty Kay.

Register now to enjoy discounted saver rates.

Digital Trends: Magnify Messages with Influencers, Data and Connected TV

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****THANKS FOR YOUR INTEREST. THIS EVENT IS SOLD OUT. WE WILL NOT BE ABLE TO ACCOMMODATE WALK-UP****
Two Fort Worth strategic communications experts share insights into influencer relations and how behavioral data drives digital advertising

About this event

Our featured speakers are:

Dr. Guy Golan is an associate professor of strategic communication in Texas Christian University’s Bob Schieffer College of Communication.

Before joining TCU, Dr. Golan served on the Public Relations faculty of Syracuse University’s S.I. Newhouse School. He has co-edited two books and published more than 50 peer-reviewed journal articles focused on digital media, communication campaigns and media effects.

Dr. Golan’s current research focuses on “influencer relations,” which he describes as “the next big thing in public relations.” Dr. Golan argues that influencer relations, like media relations, should be a component of any strategic communications campaign. He has studied how influencers can help cut through the glut of information swirling about and deliver messages to your target audience.

Influencers, he says, are bridges into online communities. Savvy communications professionals take time to identify who the core influencers are in their markets, build partnerships with influencers, and keep them engaged.

Elizabeth “Eli” Milstein is director of sales for Simpli.fi, the Fort Worth-based advertising automation platform with its headquarters on Mule Alley in the Historic Stockyards. She earned her undergraduate degree in international business from UT Arlington and has served as a Mission Arlington volunteer for 22 years.

A six-year, Simpli.fi veteran, Eli works with agencies and brands to place ads wherever their customers are. Simpli.fi aggregates advertising inventory across digital platforms and uses behavioral data and “digital breadcrumbs” to identify target audiences and connect them with an advertiser’s content.

The high-tech, matchmaking is a must as 86 percent of U.S. households today subscribe to high-speed Internet and watch content on demand on multiple devices. As Eli says, “Someone has to leverage where all the eyeballs are.”

This event is generously sponsored by Texas Producer, a North Texas video production company that specializes in telling stories through engaging video content and produces animation, corporate, original content and event video for companies, organizations, brands, and networks. Learn more at https://texasproducer.com

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Steeped In History: December PR History

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Written by: Jeff Rodriguez, Historian

Long before there was a Tea Party, there was the Tea Party.

As we know, the Boston Tea Party was a protest against British taxation, as a band of Colonists disguised as Native Americans boarded three British ships and dumped their stock of tea into the harbor. It occurred on the night of December 16, 1773, and it was one of first great public relations efforts in our history; it also may have been one of the nicest.

According to contemporary media reports, none of the British sailors were hurt, the tea was the only merchandise damaged, and when one of “Indians” was caught trying to steal some, his associates ran him off. The raiders even replaced a padlock that had been broken and helped sweep the decks afterward. If only our visiting relatives were so thoughtful.

The group’s efforts were very well-received by the media. One paper’s headline read, “High Tea in Boston Harbor — Band of ‘Mohawks’ dump 342 chests of Darjeeling off Griffin’s Wharf.” The raid was called a “happy event,” with a number of “brave & resolute men” doing “all in their power to save their country from ruin.”

Missing among the admirers were George Washington and Ben Franklin, the latter of whom reportedly offered to personally reimburse the Brits (no doubt with Benjamins).

As we know, the British responded to the raid by cracking down harder on the Colonists. And the Colonists responded by, well, starting a new nation. Since that triumph, our nation has enjoyed a rich history, one that has been frequently celebrated on film by many great American actors, including Daniel Day-Lewis, Christian Bale, Henry Cavill and Mel Gibson. We did win the war, right?

All of which goes to show: When it comes to great PR, sometimes, it’s okay to go a little bit overboard.

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