
2018 Worthy Award Winners
Best of Show
Dallas Fort Worth International Airport, DFW Airport TRG Duty Free (Casey Norton)
Professional Awards – Programs
Community Relations
- Award of Excellence: Fort Worth Independent School District, FWISD Bond Information Campaign: Committed to Graduating All Students College and Career-Ready (Barbara Griffith, Jennifer Perez, FWISD Communications Department)
- Award of Achievement: Dallas Fort Worth International Airport, Experience DFW (Casey Norton, J.J. Cawelti)
Crisis Communications/Issues Management
- Award of Achievement: Goodwill Industries of Fort Worth, Hurricane Harvey Relief (Shay Dial Johnson, Liz Confiliano, Chris Clark)
Integrated Communications
- Worthy Award: Balcom Agency, BUILT Rebrand and Integrated Campaign (Dairy MAX and Balcom Agency)
- Award of Excellence: Balcom Agency, Sinclair DINOCARE Campaign (Sinclair Oil Corporation and Balcom Agency)
- Award of Achievement: Blue Zones Project, Blue Zones Project “Do It” Campaign (Carol Murray, Sally Martin, Jennifer Nassar)
Internal Communications
- Award of Excellence: Bell, United Way of Tarrant County “Give Life a Lift” (Lindsey Hughes, Jeanne McPartlin, Yolanda Stoner)
- Award of Achievement: GM Financial, Benefits and You (Dani Wiedel, Crystal Forester, Melissa Massie, Brittany Partain, Ryan Mendenhall)
Marketing Communications
- Worthy Award: Dallas Fort Worth International Airport, DFW Airport TRG Duty Free (Casey Norton)
- Award of Excellence: Shaffer Creative, LLC, JAX Engineering Branding and Communications Outreach (Julie Shaffer, CPSM and Lindsey Kubes, CPSM)
- Award of Achievement: Balcom Agency, Fiona Social Strategy (Hippo Sak and Balcom Agency)
Multicultural Communications
- Worthy Award: PAVLOV Agency, La Moderna U.S. Headquarters Inauguration (Claire Armstrong, Allen Wallach, Allan Cardozo)
Public Affairs
- Award of Excellence: Fort Worth Chamber of Commerce, Our Community, Our Future Joint Bond Election (Fort Worth Chamber of Commerce, The Eppstein Group)
Public Service
- Award of Achievement: J.O., Common Thread Fundraiser (Jennifer Henderson)
Reputation/Brand Management
- Worthy Award: The S & G Group, American Aero FTW Awards Strategy to Enhance Brand (Gigi Westerman, APR, Fellow PRSA and Sandra Brodnicki, APR)
- Award of Excellence: GM Financial, “We Got This” Advertorial Series, (GM Financial Communications – Elise Anthony, Steven Palmer, Joy Stephens, Bob Beatty, Will Stacy, Chrissy Heinke, Mark Hernandez)
Social Media/Digital Communications
- Award of Excellence: PAVLOV Agency, 2018 MAIN ST. Fort Worth Arts Festival (Claire Bloxom Armstrong, Hannah Lacamp, Brenna Jefferies)
- Award of Achievement: Fort Worth Housing Solutions, Social Media Upgrade Package (Victor Henderson, Christina Roach)
Special Event/Observance
- Award of Excellence: PAVLOV Agency, 2018 MAIN ST. Fort Worth Arts Festival (Claire Bloxom Armstrong, Hannah Lacamp, Brenna Jefferies)
- Award of Achievement: J.O., Grand Opening of Worthington National Bank in Clearfork (Jennifer Henderson)
Special Public Relations Program
- Award of Excellence: J.O., Fort Worth Housing Solutions Communications Plan (Jennifer Henderson, Mallorie Anderson)
Professional Awards – Tactics
Annual Report
- Award of Excellence: Ronald McDonald House of Fort Worth, 2017 Hero Report (Beth Lamb)
- Award of Achievement: Balcom Agency, LifeGift 2017 Annual Report / 2018 Calendar: “The Power of YES” (LifeGift and Balcom Agency)
Editorial/Op-Ed Column
- Award of Achievement: Denton County Transportation Authority, DCTA Secures Community Impact Feature Article for “Case for Transit” Study (Adrienne Hamilton)
External Video
- Worthy Award: Fort Worth Independent School District, FWISD Superintendent’s December Message (Rebecca Slack, Scott JuVette, John Papa)
- Award of Excellence: Balcom Agency, BUILT Hype Video (Dairy MAX and Balcom Agency)
- Award of Achievement: Ronald McDonald House of Fort Worth, Comfort & Hope: 20 Years Later (Hannah Llach, Beth Lamb, Amplus Agency)
Feature Story/Brand Journalism
- Award of Achievement: Shaffer Creative, LLC, Tunneling in Paradise: International Cover Story on Construction of Hawaii’s Longest and Largest TBM Tunnel (Julie Shaffer, CPSM; Lindsey Kubes, CPSM; Rachel Sackett)
Internal Video
- Award of Excellence: Goodwill Industries of Fort Worth, Think Before You Post (Shay Dial Johnson, Liz Confiliano, Chris Clark)
- Award of Achievement: Fort Worth Independent School District, Fort Worth ISD Convocation 2017 Opener (Rebecca Slack, Scott JuVette, John Papa)
Marketing/Sales Communication
- Award of Excellence: PAVLOV Agency, “Power of HER” TCU Women’s Basketball Season Ticket Mailer (Khris Kesling, Margot Albert, Lee Shaw)
Media Relations/Event
- Worthy Award: PAVLOV Agency, TRG Duty Free at DFW Airport – Media Launch Event (Claire Armstrong, Brenna Jefferies, Hannah Lacamp)
Media Relations/News Release
- Award of Excellence: Goodwill Industries of Fort Worth, Goodwill Donates Stuffed Animals to Fort Worth Police Department (Liz Confiliano, Shay Dial Johnson, Chris Clark)
- Award of Achievement: Lawrence & Associates, Aspects of Power, Light and Motion (Bill Lawrence, Pam Lawrence, Lawrence & Associates)
Media Relations/Press Kit or Online Newsroom
- Award of Excellence: J.O., Laura Wilson Museum Promotion and Pitch (Jennifer Henderson, Laura Wilson)
Newsletter
- Award of Excellence: GM Financial, Wednesday Weekly (GM Financial Communications – Elizabeth Ygartua, Brian Hale, Callie Leahy-Wicks, Claudia Berumen, Jessica Seeger, Brian Kyle, Matt Bruce, Shannon Carney)
- Award of Achievement: Fort Worth Housing Solutions, E-Newsletter, Fort Worth Housing Solutions (Margaret Ritsch, Ed.D., APR, Fellow PRSA)
Pro Bono
- Award of Excellence: J.O., Fort Worth Public Library Foundation’s Big Night In (Jennifer Henderson)
PSA
- Award of Excellence: PAVLOV Agency, KnoWhat2Do Social Media Toolkit (Claire Bloxom Armstrong, Hannah Lacamp, Brenna Jefferies)
Special Event
- Award of Excellence: PAVLOV Agency, Riscky’s BBQ 90th Anniversary Event & PR Awareness Campaign (Claire Armstrong, Brenna Jefferies, Eddie Sullivan)
- Award of Achievement: Goodwill Industries of Fort Worth, Project Goodwill 2018 (Shay Dial Johnson, Liz Confiliano, Chris Clark)
Social Media
- Worthy Award: Balcom Agency, Fort Worth Food + Wine Festival 2018 Social Media (Fort Worth Food + Wine Festival and Balcom Agency)
- Award of Excellence: PAVLOV Agency, Trinity River Distillery “Toss for a Cause” Social Media Campaign (Claire Bloxom Armstrong, Hannah Lacamp, Brenna Jefferies)
- Award of Achievement: Bell, Bell Uses Social Media to Break Through Noise at CES (Lindsey Hughes, David Wolpert, Levi Bilbrey)
Website
- Worthy Award: Balcom Agency, Fort Worth Sister Cities International Website (Fort Worth Sister Cities International and Balcom Agency)
- Award of Excellence: PAVLOV Agency, PAVLOV Advertising Website (Allan Cardozo, Allen Wallach, Khris Kesling)
Special Tactic
- Award of Excellence: Balcom Agency, Family Fun Pack Influencer Video (Hippo Sak and Balcom Agency)
- Award of Achievement: Fort Worth Independent School District, Your Future is in Our Classrooms Billboards (Barbara Griffith, Clint Bond, John Cope)
Congratulations to all of our 2018 Worthy Award Winners!