2018 Worthy Award Winners

 

Best of Show

 

Dallas Fort Worth International Airport, DFW Airport TRG Duty Free (Casey Norton)

 

Professional Awards – Programs

 

Community Relations

  • Award of Excellence: Fort Worth Independent School District, FWISD Bond Information Campaign: Committed to Graduating All Students College and Career-Ready (Barbara Griffith, Jennifer Perez, FWISD Communications Department)
  • Award of Achievement: Dallas Fort Worth International Airport, Experience DFW (Casey Norton, J.J. Cawelti)

Crisis Communications/Issues Management

  • Award of Achievement: Goodwill Industries of Fort Worth, Hurricane Harvey Relief (Shay Dial Johnson, Liz Confiliano, Chris Clark)

Integrated Communications

  • Worthy Award: Balcom Agency, BUILT Rebrand and Integrated Campaign (Dairy MAX and Balcom Agency)
  • Award of Excellence:  Balcom Agency, Sinclair DINOCARE Campaign (Sinclair Oil Corporation and Balcom Agency)
  • Award of Achievement: Blue Zones Project, Blue Zones Project “Do It” Campaign (Carol Murray, Sally Martin, Jennifer Nassar)

Internal Communications

  • Award of Excellence: Bell, United Way of Tarrant County “Give Life a Lift” (Lindsey Hughes, Jeanne McPartlin, Yolanda Stoner)
  • Award of Achievement: GM Financial, Benefits and You (Dani Wiedel, Crystal Forester, Melissa Massie, Brittany Partain, Ryan Mendenhall)

Marketing Communications

  • Worthy Award: Dallas Fort Worth International Airport, DFW Airport TRG Duty Free (Casey Norton)
  • Award of Excellence:  Shaffer Creative, LLC, JAX Engineering Branding and Communications Outreach (Julie Shaffer, CPSM and Lindsey Kubes, CPSM)
  • Award of Achievement: Balcom Agency, Fiona Social Strategy (Hippo Sak and Balcom Agency)

Multicultural Communications

  • Worthy Award: PAVLOV Agency, La Moderna U.S. Headquarters Inauguration (Claire Armstrong, Allen Wallach, Allan Cardozo)

Public Affairs

  • Award of Excellence: Fort Worth Chamber of Commerce, Our Community, Our Future Joint Bond Election (Fort Worth Chamber of Commerce, The Eppstein Group)

Public Service

  • Award of Achievement: J.O., Common Thread Fundraiser (Jennifer Henderson)

Reputation/Brand Management

  • Worthy Award: The S & G Group, American Aero FTW Awards Strategy to Enhance Brand (Gigi Westerman, APR, Fellow PRSA and Sandra Brodnicki, APR)
  • Award of Excellence: GM Financial, “We Got This” Advertorial Series, (GM Financial Communications – Elise Anthony, Steven Palmer, Joy Stephens, Bob Beatty, Will Stacy, Chrissy Heinke, Mark Hernandez)

Social Media/Digital Communications

  • Award of Excellence: PAVLOV Agency, 2018 MAIN ST. Fort Worth Arts Festival (Claire Bloxom Armstrong, Hannah Lacamp, Brenna Jefferies)
  • Award of Achievement: Fort Worth Housing Solutions, Social Media Upgrade Package (Victor Henderson, Christina Roach)

Special Event/Observance

  • Award of Excellence: PAVLOV Agency, 2018 MAIN ST. Fort Worth Arts Festival (Claire Bloxom Armstrong, Hannah Lacamp, Brenna Jefferies)
  • Award of Achievement: J.O., Grand Opening of Worthington National Bank in Clearfork (Jennifer Henderson)

Special Public Relations Program

  • Award of Excellence: J.O., Fort Worth Housing Solutions Communications Plan (Jennifer Henderson, Mallorie Anderson)

 

Professional Awards – Tactics

 

Annual Report

  • Award of Excellence: Ronald McDonald House of Fort Worth, 2017 Hero Report (Beth Lamb)
  • Award of Achievement: Balcom Agency, LifeGift 2017 Annual Report / 2018 Calendar: “The Power of YES” (LifeGift and Balcom Agency)

Editorial/Op-Ed Column

  • Award of Achievement: Denton County Transportation Authority, DCTA Secures Community Impact Feature Article for “Case for Transit” Study (Adrienne Hamilton)

External Video

  • Worthy Award: Fort Worth Independent School District, FWISD Superintendent’s December Message (Rebecca Slack, Scott JuVette, John Papa)
  • Award of Excellence: Balcom Agency, BUILT Hype Video (Dairy MAX and Balcom Agency)
  • Award of Achievement: Ronald McDonald House of Fort Worth, Comfort & Hope: 20 Years Later (Hannah Llach, Beth Lamb, Amplus Agency)

Feature Story/Brand Journalism

  • Award of Achievement: Shaffer Creative, LLC, Tunneling in Paradise: International Cover Story on Construction of Hawaii’s Longest and Largest TBM Tunnel (Julie Shaffer, CPSM; Lindsey Kubes, CPSM; Rachel Sackett)

Internal Video

  • Award of Excellence: Goodwill Industries of Fort Worth, Think Before You Post (Shay Dial Johnson, Liz Confiliano, Chris Clark)
  • Award of Achievement: Fort Worth Independent School District, Fort Worth ISD Convocation 2017 Opener (Rebecca Slack, Scott JuVette, John Papa)

Marketing/Sales Communication

  • Award of Excellence: PAVLOV Agency, “Power of HER” TCU Women’s Basketball Season Ticket Mailer (Khris Kesling, Margot Albert, Lee Shaw)

Media Relations/Event

  • Worthy Award: PAVLOV Agency, TRG Duty Free at DFW Airport – Media Launch Event (Claire Armstrong, Brenna Jefferies, Hannah Lacamp)

Media Relations/News Release

  • Award of Excellence: Goodwill Industries of Fort Worth, Goodwill Donates Stuffed Animals to Fort Worth Police Department (Liz Confiliano, Shay Dial Johnson, Chris Clark)
  • Award of Achievement: Lawrence & Associates, Aspects of Power, Light and Motion (Bill Lawrence, Pam Lawrence, Lawrence & Associates)

Media Relations/Press Kit or Online Newsroom

  • Award of Excellence: J.O., Laura Wilson Museum Promotion and Pitch (Jennifer Henderson, Laura Wilson)

Newsletter

  • Award of Excellence: GM Financial, Wednesday Weekly (GM Financial Communications – Elizabeth Ygartua, Brian Hale, Callie Leahy-Wicks, Claudia Berumen, Jessica Seeger, Brian Kyle, Matt Bruce, Shannon Carney)
  • Award of Achievement: Fort Worth Housing Solutions, E-Newsletter, Fort Worth Housing Solutions (Margaret Ritsch, Ed.D., APR, Fellow PRSA)

Pro Bono

  • Award of Excellence: J.O., Fort Worth Public Library Foundation’s Big Night In (Jennifer Henderson)

PSA

  • Award of Excellence: PAVLOV Agency, KnoWhat2Do Social Media Toolkit (Claire Bloxom Armstrong, Hannah Lacamp, Brenna Jefferies)

Special Event

  • Award of Excellence: PAVLOV Agency, Riscky’s BBQ 90th Anniversary Event & PR Awareness Campaign (Claire Armstrong, Brenna Jefferies, Eddie Sullivan)
  • Award of Achievement: Goodwill Industries of Fort Worth, Project Goodwill 2018 (Shay Dial Johnson, Liz Confiliano, Chris Clark)

Social Media

  • Worthy Award: Balcom Agency, Fort Worth Food + Wine Festival 2018 Social Media (Fort Worth Food + Wine Festival and Balcom Agency)
  • Award of Excellence: PAVLOV Agency, Trinity River Distillery “Toss for a Cause” Social Media Campaign (Claire Bloxom Armstrong, Hannah Lacamp, Brenna Jefferies)
  • Award of Achievement: Bell, Bell Uses Social Media to Break Through Noise at CES (Lindsey Hughes, David Wolpert, Levi Bilbrey)

Website

  • Worthy Award: Balcom Agency, Fort Worth Sister Cities International Website (Fort Worth Sister Cities International and Balcom Agency)
  • Award of Excellence: PAVLOV Agency, PAVLOV Advertising Website (Allan Cardozo, Allen Wallach, Khris Kesling)

Special Tactic

  • Award of Excellence: Balcom Agency, Family Fun Pack Influencer Video (Hippo Sak and Balcom Agency)
  • Award of Achievement: Fort Worth Independent School District, Your Future is in Our Classrooms Billboards (Barbara Griffith, Clint Bond, John Cope)

Congratulations to all of our 2018 Worthy Award Winners!