2027 PRSA Southwest District Conference

March 3–5, 2027
Fort Worth, Texas

Saddle up, partner! The 2027 PRSA Southwest District Conference is headed to Fort Worth for three days of fresh ideas, meaningful connections and professional development that's WORTH IT!

Join public relations, marketing and communications professionals from across six states for hands-on workshops, engaging panels and career-building sessions designed to help you blaze new trails in an ever-changing profession.

Three Tracks. Endless Opportunities.

Explore timely topics and practical strategies across three professional development tracks:

  • Tools & Technology — Saddle Up: AI transparency, search evolution, analytics and emerging platforms.
  • Leadership/APR — Be A Trail Boss: Strategic leadership, executive communications and APR-aligned professional development.
  • Crisis Prep — Turn the Stampede: Crisis readiness, response and reputation protection.


From media and sports to hospitality, film and community engagement, WORTH IT! brings together new perspectives and real-world insights to help you grow.

See You in Cowtown!

Fort Worth Convention Center
1201 Houston Street, Fort Worth, TX 76102

Make plans to experience Fort Worth while connecting with communications professionals from across the Southwest.

Courtesy room blocks have been secured at three downtown Fort Worth hotels, with nightly rates under $200. Booking details are coming soon.

Have questions? Contact the conference team at [email protected].

Hosted by the Greater Fort Worth Chapter of PRSA.