The Greater Fort Worth Chapter of the Public Relations Society of America celebrated the region’s most impactful public relations work Nov. 7 during the 2025 Worthy Awards. Recognized at the event were 15 Worthy Award winners out of 60 entries, as well as two prominent industry leaders honored for their outstanding contributions.
The evening also recognized GFW PRSA for being named “Chapter of the Year” by the PRSA Southwest District’s Horizon Awards. Additionally, GFW PRSA member Abigail Hoover was named “Volunteer of the Year” by the Southwest District, which comprises 15 chapters across Texas, New Mexico, Oklahoma, Kansas, Arkansas and Louisiana.
Cook Children’s Health Care System earned the top honor, Best of Show, for “Grant’s Story Elevates Cook Children’s Prosper,” a reputation and brand management campaign. That entry will now go on to compete against the Best of Show winner of the PRSA Dallas Pegasus Awards for the “DFW Best of Show” award, which will be announced in early 2026.
A complete list of awards is below:
Special Award Categories
- Communicator of the Year – Jacqueline Lambiase
- Douglas Ann Newsom PR Professional of the Year – Beth Lamb, APR
- Rising Star – Reilly Ternan
- Unsung Hero – Sydney Hanes
- Volunteer of the Year – Maricar Estrella
2025 PRSA Southwest District Horizon Awards
- Professional of the Year – Tony Fay
- Volunteer of the Year – Rachel Klein, APR
- Volunteer of the Year – Abigail Hoover
- Chapter of the Year – PRSA Greater Fort Worth Chapter
Tactics
- Award of Excellence in Annual Report – Leadership Academy Network, “LAN 2023 – 2024 Annual Report”
- Award of Achievement in External Video for Associations/Nonprofit Organizations – Balcom Agency, “Better with Dairy – Collier Family Video”
- Award of Excellence in External Video for Associations/Nonprofit Organizations – Leadership Academy Network, “Como 70th Anniversary”
- Worthy Award in External Video for Associations/Nonprofit Organizations – Leadership Academy Network, “Campus Connection: LAFO Junior Cadet Corps”
- Worthy Award in External Video for Government – City of Fort Worth, “Fort Worth Convention Center Phase 1 Tops Out”
- Worthy Award in External Video for Business – Burnett School of Medicine at TCU, “Mission Impossible Video”
- Award of Achievement in Internal Video – Goodwill North Central Texas, “CEO Minute”
- Award of Excellence in Feature Story/Brand Journalism – Cooksey Communications, “Hillwood Land & Cattle”
- Award of Achievement in Marketing/Sales Communications – The Cause Agency, “Multicultural Digital Ads and Print Postcards for Starting Point Johnson County”
- Award of Excellence in Marketing/Sales Communications – Balcom Agency, “Mrs. Renfro’s Holiday Email Marketing Campaign”
- Award of Achievement in Media Relations/Event – J.O. Agency, “Howdy and Konnichiwa: Anime Frontier Rides Into Cowtown”
- Award of Excellence in Media Relations/Event – Cooksey Communications, “Southern Land Company – Deco”
- Award of Excellence in Media Relations/Event – Pavlov Agency, “Fonroche Lighting USA HQ Grand Opening Event”
- Worthy Award in Media Relations/Event – Master Plan Communication, “Nucor Warehouse Systems Promat 2025 Media Relations Campaign”
- Award of Achievement in Media Relations/News Release – Pavlov Agency, “Corpus Christi International Airport/Nueces Brewing Bar & Outdoor Patio News Release”
- Award of Excellence in Media Relations/News Release – J.O. Agency, “From Press to Progress: Worth CRE’s Magnolia Milestone”
- Worthy Award in Media Relations/News Release – Kwedar & Co., “Seldens New Bassett Showroom Press Release”
- Award of Excellence in Media Relations/Press Kit or Online Newsroom – Story and Strategy, “Media Splash for Brand Juice Marketing”
- Award of Achievement in Special Event – Goodwill North Central Texas, “Project Goodwill All Stars”
- Award of Achievement in Special Event – UNT Health Fort Worth, “UNTHSC Welcomes Inaugural Undergraduate Nursing Class”
- Award of Excellence in Special Event – The Cause Agency, “Moving Hope Forward: Messaging for the Victory Over Violence Walk/Run”
- Worthy Award in Special Event – Pavlov Agency, “Chopsports’ 77 for 77 Fundraiser, Benefiting the Luka Dončić Foundation”
- Worthy Award in Social Media – UNT Health Fort Worth, “Student Experience Social Media Strategy”
- Award of Excellence in Student Tactic – Texas Christian University – Roxo Agency, “Historic Northside District – Highlighted Work”
- Award of Achievement in Website – Balcom Agency, “Xochitl Chips and Salsa Website”
- Award of Excellence in Website – Balcom Agency, “CK Family Services Website”
- Worthy Award in Website – Balcom Agency, “Better With Dairy Website”
- Award of Excellence in Special Tactic – J.O. Agency, “Prepared to Shine: Media Coaching That Made the Moment Count for Molly’s Custom Silver”
- Worthy Award in Special Tactic – Story and Strategy, “2025 State of Communications in Dallas/Fort Worth”
Programs
- Award of Excellence in Community Relations for Associations/Nonprofit Organizations – Key School & Training Center, “Key Garden Club”
- Award of Excellence in Crisis Communications/Issues Management – Cook Children’s Health Care System, “Saving Cook Children’s Health Plan: A PR Campaign”
- Award of Achievement in Integrated Communications for Associations/Nonprofit Organizations – Kwedar & Co., “Fort Worth Opera’s 79th Season”
- Award of Excellence in Integrated Communications for Associations/Nonprofit Organizations – Cook Children’s Health Care System, “Cook Children’s Measles Response”
- Worthy Award in Integrated Communications for Associations/Nonprofit Organizations – Balcom Agency, “Volunteers of America Texas Integrated Campaign”
- Worthy Award in Integrated Communications for Business – TSC/Get Your Comms, “PR Turns ‘Quiet Cracking’ Into Buzzword of the Year”
- Award of Achievement in Marketing Communications – Master Plan Communications, “Newman Here – The Future of Higher Education”
- Award of Excellence in Marketing Communications – Story and Strategy, “Weekend Will Business Launch”
- Worthy Award in Marketing Communications – PRSA Southwest District, “PRSA Southwest District Conference 2024”
- Award of Excellence in Multicultural Public Relations – Cook Children’s Healthcare System, “Framing the Future: Internship Program Empowers Students and Gives Hope to Families”
- Award of Achievement in Public Service – The Cause Agency, “2Serve Together”
- Award of Achievement in Reputation/Brand Management for Associations/Nonprofit Organizations – Matthews Public Relations, “REALTOR® Brand Awareness”
- Worthy Award in Reputation/Brand Management for Associations/Nonprofit Organizations – Cook Children’s Health Care System, “Grant’s Story Elevates Cook Children’s Prosper”
- Worthy Award in Reputation/Brand Management for Government – UNT Health Fort Worth, “It’s in Our DNA Brand Campaign”
- Award of Excellence in Reputation/Brand Management for Business – TSC Get Your Comms, “PR Turns ‘Quiet Cracking’ Into Buzzword of the Year”
- Award of Excellence in Social Media/Digital Communications for Government – City of Fort Worth, “Will Rogers Memorial Center Social Media”
- Award of Excellence in Social Media/Digital Communications for Business – Burnett School of Medicine at TCU, “TikTok Reboot: My Journey to Medical School Campaign”
- Award of Achievement in Special Event/Observance – Master Plan Communications, “Big Joe Forklifts Corporate Office Grand Opening”
- Award of Excellence in Special Event/Observance – Key School & Training Center, “Knights Under the Stars”
- Worthy Award in Special Event/Observance – Pavlov Agency, “Fort Worth Country Day’s Lower School Building Dedication”
Best of Show
- Worthy Award in Reputation/Brand Management for Associations/Nonprofit Organizations – Cook Children’s Health Care System, “Grant’s Story Elevates Cook Children’s Prosper”